Assistant Marketing Manager/Senior Marketing Executive

ASPIAL LIFESTYLE JEWELLERY GROUP PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading luxury jewellery brand is seeking a Senior Marketing Executive/Assistant Marketing Manager to amplify brand visibility through innovative marketing strategies and public relations. The ideal candidate will have a strong background in marketing, excellent communication skills, and a passion for the luxury lifestyle sector, ensuring cohesive brand positioning and successful campaign execution.

Qualifications

• 3–6 years of relevant experience in marketing, preferably in luxury or lifestyle sectors.
• Strong written and verbal communication skills.
• Experience in managing events and campaigns.

Responsibilities

• Lead and support brand marketing, consumer events, and public relations communication.
• Conceptualize and execute marketing campaigns across various channels.
• Assist in the coordination of brand events and manage logistics.

Skills

Communication

Organization

Multitasking

Education

Diploma or Bachelor’s Degree in Marketing, Communications, or Public Relations

Job description

Key Responsibilities

We are looking for a driven and detail-oriented Senior Marketing Executive/Assistant Marketing Manager to support and execute public relations, tactical campaigns, and event initiatives across our dual brand portfolio. This role is ideal for someone who has a passion for brand storytelling, media engagement, and campaign execution within the luxury and lifestyle space. You will play a key role in amplifying brand visibility through tactical activations, influencer outreach, public relations efforts, and events, ensuring that both brands — while distinct — are positioned cohesively and effectively in the market.

A creative and energetic individual, she/he will work together with the team to inspire and motivate the team towards commercial and marketing goals. This role will stretch across several marketing functions within the business with the objective of creating successful brand marketing campaigns.

Reporting into the Marketing Manager and working closely with the marketing team and Senior Marketing Manager, the right candidate must be able to manage the day-to-day marketing activities of the business and develop a long-term marketing strategy for the company.

As luxe retail brands with mass appeal, both brands have a wealth of creative marketing output, both digitally and in-stores. A refined, creative eye is a must and ability to conceptualise exciting campaigns and brand highlights, analyse data and ROI together with cross function teams and agencies, manage assigned budgets and day-to-day brand and tactical marketing duties.

Working closely with Merchandising and Creative Design Teams, the Senior Marketing Executive/Assistant Marketing Manager must be savvy with marketing solutions and strategies keeping the target customers in mind.

Job responsibilities will include:

• YouwillberesponsibleforleadingandsupportingLeeHwaandGoldheart Jewelry brand marketing, consumer events, tactical activities and public relations communication, creating advertising and promotions to generate sales and top of mind recall, content for brand awareness and engagement campaigns, managing the entity’s social media presence, and monitoring competitors’landscape to enhance competitive edge. Identify and manage strategic brand partnerships - approach and handle meaningful relationships while upholding brand positioning.

• You will work closely with Marketing Managers & the executives on day to day and monthly campaigns and activities to engage key target audiences

• Monitor & co-lead online content and reputation across multiple platforms including IG, FB, XHS, Tik Tok and more

• Aid in the execution of multi-channel campaigns to support the Go-To-Market strategy

• May participate in meetings and work groups to integrate activities, communicate issues, obtain approvals, resolve problems and maintain specified level of knowledge pertaining to new developments, requirements, policies, and regulatory guidelines

• Perform any range of special projects, tasks and other related duties as assigned

Brand Marketing Campaign Management

• Conceptualise and execute campaigns with clear understanding of communication channels.

• Ensure consistent brand communication across all external-facing materials and campaigns.

• Collaborate with creative and digital teams for the development of marketing collateral.

• Assist in internal communications and marketing updates to stakeholders.

Tactical Marketing & Campaign Support

• Collaborate on the planning and execution of tactical campaigns aimed at driving awareness, traffic, and sales.

• Work closely with internal teams and partners to roll out collection launches, seasonal promotions, and in-store activations.

• Support campaign timelines, ensure proper execution of assets across platforms, and coordinate with retail teams on implementation.

Event Planning & Execution

• Assist in the coordination and execution of brand events including media previews, public relations events, product launches, and consumer activations.

• Handle event logistics such as vendor coordination, invitation management, guest lists, and on-ground support.

• Ensure seamless brand presentation and media coverage from events.

Influencer & KOL Engagement

• Identify suitable influencers/KOLs for product seeding and partnership opportunities

• Coordinate outreach, gifting, and engagement strategies and track influencer ROI and deliverables.

Public Relations & Media Outreach

• Assist in developing and executing public relations strategies and media plans for both brands, ensuring alignment with brand positioning and key messages.

• Draft and distribute press materials, coordinate media pitching, and support media monitoring and reporting.

• Manage public relations agency relationships, track deliverables, and evaluate campaign effectiveness.

Budget Management

• Assist in the planning and tracking of public relations and marketing budgets for both brands.

• Ensure cost efficiency while achieving campaign and event objectives.

• Manage Monitors spend vs. budget, handle invoice processing, and support financial reporting for all marketing initiatives.

Requirements:

• Diploma or Bachelor’s Degree in Marketing, Communications, Public Relations, or a related field.

• 3–6 years of relevant experience in marketing, public relations, or communications, preferably in retail, jewellery, luxury, or lifestyle sectors.

• Candidates with less than 3 years of experience will be considered for Senior Marketing Executive position.

• Experience in managing events, campaigns, or activations.

• Strong written and verbal communication skills.

• Highly organized with strong attention to detail and time management.

• Able to multitask across brands and projects in a fast-paced environment.

• A team player with a positive, proactive attitude and strong interpersonal skills.

Preferred Skills:

• Existing media and influencer contacts in the lifestyle, fashion, or luxury space.

• Familiarity with local market trends and consumer behaviour in the luxury/lifestyle/jewellery sector.