ASSISTANT MARKETING MANAGER (COMMUNITY ENGAGEMENT)

ASSISTANT MARKETING MANAGER (COMMUNITY ENGAGEMENT)

Job Description:

• Town area
• Market Research
• Office hours with hybrid work arrangement
• $5000 to $6000

Responsibilities:

• Design and execute marketing campaigns and engagement activities to grow our community base and increase member engagement.
• Analyse industry trends, competitor approaches and opportunities to devise a community development strategy.
• Work closely with the team to plan and implement community development ideas, leveraging social media, digital marketing channels, and traditional platforms.
• Plan initiatives targeting specific community segments, including related content, visuals, promotions, and other elements.
• Identify and track community engagement metrics, engagement levels of the communication channels, drop-off rates, and analyse the data to optimise ROI.
• Re-engage and convert lapsed/dormant subscribers into active members.
• Report on insights by analysing community activities and feedback.
• Identify and manage situations of potential crisis on social platforms, in line with appropriate guidelines.
• Enhance functionalities, design, UI/UX, and content of the website to increase traffic and engagement.
• Analyse and evaluate customer journey across different channels and touchpoints (Google Analytics knowledge required).
• Optimise and maintain our member portal to ensure minimal downtime and service recovery, including duties like site programming, updating of content, reviewing SEO, and monitoring of traffic/site statistics.
• Ensure applications and data are kept confidential, protected, and secured.
• Maintain and update technical/user documents and procedures.

Job Requirements:

• Bachelor's degree preferably in marketing, communications, or a related field.
• Minimum 3-5 years of experience in community/membership management.
• Proven experience with social media management, digital marketing, or communication campaign delivery.
• Excellent written & verbal communication skills and can generate impactful content.
• Strong people skills and able to empathise and build rapport with others easily.
• Maintain a positive attitude focused on customer satisfaction.
• A team player with leadership skills and comfortable working with data.
• Attention to detail, critical thinker, and problem solver.
• Organised and able to juggle multiple priorities and deliverables.
• Basic skills and experience in any of the following would be a significant advantage:
• Web services, WordPress, Google Analytics.
• Python, UI/UX, APIs.
• Web or data management and security.

Job ID: L976Y4WY

All successful candidates can expect a very competitive remuneration package and a comprehensive range of benefits.

We regret that only shortlisted candidates will be notified.

People Profilers Pte Ltd