Assistant Marketing Manager (B2B)

Comfort Transportation Pte Ltd & CityCab Pte Ltd; Singapore; On-site; SGD 50,000 - 80,000; Full time

Job summary

Comfort Transportation Pte Ltd & CityCab Pte Ltd seeks a digital marketing expert to spearhead data-driven B2B campaigns aimed at app acquisition and user retention. In this role, you will lead customer lifecycle initiatives, manage incentive campaigns, and work closely with analytics tools to drive continuous improvement. Strong communication and project management skills are essential, along with a degree in Marketing or related field and significant experience in digital marketing, preferably in mobility platforms.

Qualifications

• Minimum 3–5 years of hands-on digital marketing experience in app-based platforms.
• Proven track record in user acquisition and lifecycle marketing.
• Strong proficiency in CleverTap or equivalent tools.

Responsibilities

• Develop B2B digital campaigns for app acquisition and retention.
• Lead customer lifecycle marketing initiatives.
• Plan incentive-driven campaigns to improve ride completion and loyalty.

Skills

Digital Marketing

Analytical Skills

Project Management

Stakeholder Coordination

Creative Thinking

Education

Degree in Marketing, Communications, Business

Tools

CleverTap

Power BI

AppsFlyer

Job description

Job Responsibilities

• Develop and execute data-driven B2B digital campaigns across paid, owned, and earned media to drive app acquisition, re-engagement, and retention.

• Lead the strategic planning and execution of customer lifecycle marketing (CRM) initiatives, including reactivation and retention campaigns.

• Plan and manage incentive-driven uplift campaigns to increase monthly ride completion and user LTV.

• Identify gaps in the customer journey and implement targeted marketing automation to improve user engagement and trip completion.

• Execute omnichannel brand activations, including offline pop-ups and experiential campaigns to drive downloads and awareness.

• Utilize tools like AppsFlyer and Power BI for marketing attribution and reporting to inform and optimize campaign strategies.

• Work with the CRM and data analytics teams to refine user segmentation strategies (e.g., dormant users, high-value users, new vs. returning).

• Assist in developing automated lifecycle journeys (e.g., onboarding, re-engagement, churn prevention).

• Develop post-campaign analysis reports and performance dashboards to track campaign effectiveness against KPIs (e.g., CPA, ROI, retention rate, cost-per-lead).

• Present insights and recommendations to the Marketing Lead and cross-functional stakeholders to inform future strategies.

• Identify and negotiate commercial partnerships with major brands to scale user acquisition and uplift trip count through joint promotions.

• Collaborate with internal teams (e.g., product, tech) to align marketing with product and service developments.

• Develop and execute targeted digital campaigns to generate leads for ComfortDelGro’s taxi driver recruitment.

• Monitor and refine lead generation funnels, achieving volume and quality growth in driver onboarding.

Job Requirements

• Degree in Marketing, Communications, Business, or a related field

• Minimum 3–5 years of hands-on digital marketing experience, preferably in app-based or mobility platforms

• Proven track record of managing user acquisition, retention, and lifecycle marketing campaigns

• Strong proficiency in CleverTap or equivalent CRM/lifecycle tools.

• Excellent analytical skills with the ability to translate data into actionable insights

• Strong project management and stakeholder coordination abilities

• Proactive, adaptable, and performance-focused

• Excellent communication skills and ability to collaborate across departments and with external partners

• Creative thinker with a growth-hacking mindset