Assistant Marketing Manager

Tribecar Pte Ltd; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading car-sharing company is seeking an Assistant Marketing Manager to enhance their marketing strategies and campaign implementations. The ideal candidate will be responsible for campaign planning, market research, and performance analysis, contributing actively to customer engagement and conversion metrics. This role offers the opportunity to collaborate closely with various teams and develop creative solutions to marketing challenges.

Qualifications

• Bachelor’s Degree in Marketing, Communications or related field preferred.
• Excellent organizational and time management skills essential.
• Strong understanding of digital marketing and analytics tools required.

Responsibilities

• Plan and execute campaigns to attract visitors and generate leads.
• Manage and track brand marketing budgets effectively.
• Partner with sales/BD teams for conversion metrics and feedback.

Skills

Organizational skills

Time management

Digital marketing

Presentation skills

Communication skills

Proficiency in Microsoft Office

Education

Bachelor’s Degree in Marketing

Bachelor’s Degree in Communications

Job description

The role of the Assistant Marketing Manager is to support the marketing team in developing and implementing marketing strategies and campaigns. This role involves a variety of tasks, including market research, campaign development, content creation, and performance analysis

Responsibilities:

• Plan and execute campaigns to attract visitors, generate leads and nurture them to conversion.

• Leverage internal & external resources to develop, manage and effectively track & account for campaign timelines & marketing campaigns from kick-off to execution.

• Key programs include - Customer Engagement, Retention, Referrals and Conversions.

• Report, review and optimize marketing campaigns to improve media page traffic and visitor conversion.

• Manage and track brand marketing budgets and ensure effective budget utilization.

• Partner with sales / BD teams to have joint accountability for conversion metrics, facilitate feedback on lead conversion and customer insights.

• Listen, monitor, ensure social media queries are managed promptly and the platform remains active /relevant to customers.

Requirements:

• Bachelor’s Degree in Marketing, Communications or a related field is preferred

• Excellent organizational and time management skills

• Strong understanding of digital marketing and analytics tools

• Excellent verbal, written, communication and presentation skills

• Proficiency in Microsoft Office

• Firm grasp on various marketing platforms, channels, and best practices, including social, digital, and email marketing A people person and team player