Assistant/ Marketing Manager

Chinatown Business Association; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

An association in Singapore is seeking a Marketing Manager to develop strategies for social media engagement, manage events, and enhance membership programs. The ideal candidate should have a degree in marketing or business, strong leadership skills, and fluency in English and Mandarin. This role involves engaging with stakeholders to promote the Chinatown precinct and ensure effective communication across various platforms.

Qualifications

• At least 3 years of managerial experience preferred.
• Familiar with various social media and digital channels.
• Fluent in English and Mandarin, with excellent communication skills.

Responsibilities

• Develop and execute marketing strategy for social media engagement.
• Manage event plans with organizers and stakeholders.
• Develop membership engagement programs.

Skills

Leadership

Project Management

Analytical Skills

Social Media Management

Communication

Education

Degree in Marketing, Business, or related discipline

Job description

· Develop, execute marketing strategy, manage, and grow the Association’s social media engagement and presence

· Review and update website and social media content

· Ideate, develop event briefs, execute and oversee event plans alongside the event organizers and/or stakeholders

· Develop workshops, talks, events, tours, and other on-ground activations to promote the Chinatown precinct

· Engage with stakeholders and content partners for collaborations

· Outreach for new curation and program for Themed Market

· Communicate and co-ordinate with precinct-wide stakeholders for assorted marketing features and promotions

· Using existing tools to promote and activate stakeholder’s precinct-wide

· Ensure timelines and budgets are in line with plans

· Liaise with the Board and Executive Director to manage the Annual General Meetings and EXCO Meetings and process new Membership

· Develop and implement new membership engagement programs and help identify and cultivate new members and retain current members

· Prepare annual budget and forecast for the Marketing department

Requirements

· Degree in Marketing, Business, or any related discipline

· Preferably with at least 3 years of managerial experience

· Strong leadership, analytical, and project management skills with excellent organizational skills to function effectively and multi-task under time constraints and within established timelines

· Familiar with various social media and digital channels

· Creative mindset and an eye for detail on the latest market trends

· Fluent in English and Mandarin (required to serve Mandarin-speaking clients). Excellent written and verbal communication skills