ASSISTANT MARKETING MANAGER

Key Responsibilities

Social Media & Digital Strategy

• Lead initiatives to drive follower growth and enhance brand engagement across social media channels.

• Lead the strategy and execution of the brand’s social media presence, ensuring alignment with business goals and audience insights.

• Develop and oversee engaging content across platforms such as Instagram, Facebook, TikTok and emerging channels.

• Plan and execute paid social media campaigns to maximize engagement and ROI.

• Monitor industry trends, audience behavior, and competitor activities to ensure continuous innovation.

• Analyze performance metrics and generate reports, optimizing content and strategy based on insights.

Public Relations & External Communications

• Develop and execute strategies that elevate the brand’s presence in key markets.

• Build and manage relationships with media outlets, journalists, and influencers to secure high-impact coverage.

• Draft and distribute press releases, media pitches, and corporate communications.

• Take full ownership of the brand’s Key Opinion Leader (KOL) program, driving its growth and strategic development to enhance brand visibility and engagement.

• Act as the primary liaison with strategic partners, landlords, and external stakeholders to explore branding and opportunities.

Marketing Campaigns & Partnerships

• Collaborate closely with the Marketing Manager to design and execute a comprehensive annual marketing strategy tailored to local market, with opportunities for regional campaigns and strategic collaborations.

• Coordinate marketing initiatives with malls to secure advertising placements, social media features, and event sponsorships.

• Negotiate complimentary branding and advertising opportunities, including digital and physical ad spaces, directional signages, and visual merchandising units.

Branding & Content Development

• Maintain a consistent brand image across all advertising and digital materials.

• Oversee copywriting and storytelling in both English and Mandarin, ensuring consistent and compelling messaging across all platforms.

• Collaborate with internal teams and external vendors on brand campaigns, influencer marketing, and content creation.

Performance Analysis & Market Insights

• Track, analyze, and report on campaign performance, audience insights, and engagement metrics.

• Identify opportunities for growth and optimize strategies based on data-driven insights.

• Stay ahead of industry trends, consumer behavior, and competitor strategies to refine marketing efforts.

Requirements:

• 3 years of experience in social media management, public relations, or marketing communications.

• Proven track record in developing and executing successful social media and public relations strategies.

• Strong copywriting, editing, and storytelling skills.

• Experience managing media relations, influencer collaborations, and partnership marketing.

• Proficiency in social media analytics tools and campaign optimization.

• Ability to multitask, manage multiple projects, and meet deadlines in a fast-paced environment.