Assistant Marketing Manager

KrisShop Pte. Ltd.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading company in retail, KrisShop Pte. Ltd. seeks a Digital Marketing Specialist focused on improving user experience and managing CRM data. This role involves data-driven optimizations, campaign management, and collaboration with design and development teams. Ideal candidates should possess strong analytical skills and relevant experience within an e-commerce context.

Qualifications

• 2–4 years of experience in digital marketing with a focus on CRM and campaign management.
• Familiarity with HTML/CSS is a plus but not required.
• Experience in working with e-commerce websites is preferred.

Responsibilities

• Analyze website performance for optimization and lead A/B testing.
• Develop CRM segmentation strategies and report on KPIs.
• Coordinate campaign assets and provide reports for campaign outcomes.

Skills

Analytical skills

Problem-solving

Project management

Communication

Education

Diploma in Marketing

Bachelor's degree

Tools

Google Analytics

Adobe Analytics

Mailchimp

Hotjar

Excel

Job description

About the Company

KrisShop is Singapore Airlines’ flagship retailer offering an extensive selection of products – ranging from beauty and alcohol to electronics, travel essentials and more. Visit us at www.krisshop.com/en

Summary of Job Scope

This role is responsible for improving user experience and conversion rates across the website through data-driven optimization, as well as managing and analyzing CRM data to support targeted marketing campaigns and customer lifecycle initiatives. Working closely with cross-functional teams, this role combines technical know-how with strategic insight to drive customer engagement and retention.

Job Description:

On-Site Optimization

• Analyze website performance and user behavior to identify opportunities for UX and conversion rate improvements.

• Lead A/B testing and multivariate testing to optimize landing pages, product pages, and customer journeys.

• Collaborate with design, content, and development teams to implement optimization changes.

• Monitor site speed and user interaction metrics, proposing and executing enhancements.

• Ensure consistent brand messaging and user experience across all digital touchpoints.

CRM Data & Analytics

• Develop segmentation strategies for targeted campaigns and customer journeys.

• Track and report on CRM KPIs such as open rates, click-through rates, conversions, and lifetime value.

• Build and use analytics tools (e.g. Google Analytics, Adobe Analytics, CRM dashboards) to derive insights and support decision-making.

• Support with eDMs set up using Mailchimp and Adobe CMT when needed.

Campaign Management

• Coordinate campaign assets, calendar, timeline and other requirements across internal and external stakeholders to ensure smooth execution.

• Collaborate with internal teams to align campaigns with product launches, promotions, and seasonal initiatives.

• Provide reports for end-of-campaign miles tabulation.

Others

• Administrative tasks such as processing invoices, accruals, etc.

• Provide end-of-month finance reports.

• Organize and manage digital files and assets, shared drives, and team files.

• Provide general marketing support across campaign planning, CRM tasks and digital marketing when needed.

• Support contract management and other legal/administrative marketing documents.

Job Requirements:

• Diploma in Marketing, Business, Data Analytics, or a related field; a Bachelor's degree is a plus.

• 2–4 years of experience in digital marketing, with relevant experience in on-site optimization, CRM and campaign management.

• Proficiency in tools such as Google Analytics, Adobe Analytics & CMT, Hotjar, Mailchimp and Excel.

• Strong analytical and problem-solving skills.

• Excellent communication and project management abilities.

• Familiarity with HTML/CSS is a plus but not required.

Preferred Experience

• Experience working with ecommerce websites.

• Familiarity with data visualization tools such as Power BI

KPIs

• On-Site Optimization: No. of optimizations implemented, Website conversion rate

• CRM Data & Analytics: eDM Open Rate, Click-to-Open Rate

• Data management: Build dashboard and filing system for relevant data points for on-site optimization and CRM data.

• Campaign miles calculation: Ensure timely sharing of monthly miles report with Finance and LMD.