Assistant Marketing Communications Manager

STRAITS RETAIL PROPERTY MANAGEMENT SERVICES PTE. LTD.; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A retail management company in Singapore is seeking a marketing professional to drive campaigns and enhance customer experience in the mall. The ideal candidate has a degree in marketing and at least 5 years of experience in marketing communications within retail, adept in digital marketing and social media strategies. This role requires creativity, strong communication skills, and the ability to multitask effectively.

Qualifications

• Minimum 5 years of relevant experience in marketing communications within a retail environment.
• Experience in shopping malls, social media platforms, and digital marketing preferred.
• Able to adapt to a fast-working environment.

Responsibilities

• Enhance customer experience through mall wide promotions and campaigns.
• Plan and execute all marketing campaigns, events, and promotional activities for the mall.
• Liaise with creative & media agencies to ensure successful project execution.
• Analyse and evaluate the effectiveness of marketing campaigns.
• Drive the mall’s loyalty programme through effective loyalty marketing.

Skills

Digital marketing

Social media marketing

Interpersonal skills

Communication skills

Creativity

Education

Degree in Marketing or Mass Communication

Job description

We are looking for a dynamic individual to conceptualise, plan and execute marketing campaigns, advertising, and promotional strategies for our Paragon.

Responsibilities:

• Enhance customer experience through mall wide promotions and campaigns to drive shoppers’ and tourist traffic, and increase tenant sales
• Plan and execute all marketing campaigns, events and other related promotional activities for the mall, and ensure effective communication and publicity of the initiatives
• Liaise with creative & media agencies, contractors, vendors and event companies to ensure the successful running of projects and events
• Good grasp of digital/ social media marketing; identifying trends, insights, optimise spend and maintain good social media presence.
• Liaise with tenants on promotions/events and provide marketing assistance.
• Analyse and evaluate the effectiveness of marketing campaigns
• Management of causal leasing spaces to ensure a healthy take up rate and achieve the yearly KPIs
• Drive mall’s loyalty programme through effective loyalty marketing and rewards catalogue curation
• Oversee and train customer service staff to ensure smooth daily operation
• Track and manage marketing budget and achieve KPI targets.

Requirements:

• Degree in Marketing or Mass Communication or related discipline
• Minimum 5 years of relevant experience in marketing communications within a retail environment
• Experience in shopping malls, social media platforms and digital marketing preferred
• Strong interpersonal and communication skills
• Creative, resourceful, meticulous, and able to multi-task
• Able to adapt to a fast-working environment