Assistant Market Insights Manager

Ferrero International S.A.; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Ferrero, a leading global confectionery company, seeks a Market Research Analyst to analyze market trends and consumer insights. This role focuses on identifying product opportunities and facilitating the innovation pipeline, ensuring new products align with market demands. Ideal candidates have a strong marketing research background and excellent analytical skills, along with proficiency in relevant research tools.

Qualifications

• Strong experience in marketing research and competitive analysis; FMCG background preferred.
• Fluency in English and Mandarin, written and spoken. Other languages are a plus.

Responsibilities

• Analyze market trends and consumer insights for new product innovation.
• Collaborate with different departments to ensure compliance with market regulations.

Skills

Analytical skills

Problem-solving

Communication

Presentation

Education

University Degree in Marketing, Business, or related field

Tools

MS Office (Excel, PowerPoint)

SAP

Market research platforms (Global Data, Euromonitor, Innova)

Job description

Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella, Tic Tac, Ferrero Rocher, Raffaello, Kinder Bueno and Kinder Surprise. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 40,000 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

Diversity Statement

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

About the Role:

The role is responsible for the analysis and deep dive current market trends, competition, consumer insights through primary/syndicated research data so as to present discussion points on market gaps/opportunities to propose/facilitate innovation pipeline.

Main Responsibilities:

Perform market trends analysis: analyze all information and data sourced and obtained pertaining to strategic area/category of investigation required by management from primary research &/or platforms like Global Data, Euromonitor, Innova and other reliable online sources

Identify potential white space/gaps within the strategic area, assess need or fit of new product(s) and propose ways of differentiating new products to win in the market

Contribute to product innovation by validating the potential of new products through execution of primary researches (i.e consumer focus group testing, concept product testing, etc.) with focus on short-term deployment

Act as a gatekeeper and ensure research objectives are in line with management’s objectives whilst validating the potential of new products via working closely with research company to execute all projects

Develop research brief detailing research objectives, background and information of the market/category in which the new product will play in, targeted audiences, number of testing groups & size, timeline etc.

Ensure smooth operational flow with no technical issues during testing

Work closely with laboratory to ensure timely availability of testing product samples in specific countries of testing

Manage and develop marketing mix (which is in line with brand, Food Law, IP/legal regulations, etc.) for new products with both internal and external partners

Develop new product concept (both English for general & Chinese for China) based on consumers’ insights & need state of product within the category

Manage packaging designs & formats to ensure that designs conform with brand guide & category fit

Work closely with other functions, i.e Raw material dept, Food Law & IP/legal to ensure that any claim(s) made on packaging conform to regulations of country(-ies) in which new product(s) will be launched

Collaborate with Naming agency to develop product names that are based readability, sound, relevance with product category and key brand values. IP/Legal to assess names based on trademark constraints

Who we are looking for:

University Degree in Marketing, Business, or related field

Strong experience in marketing research, competitive analysis; FMCG background is highly preferred

Excellent analytical skills with the ability to synthesize data/information into clear, actionable insights

Proficiency in market research platforms (Global Data, Euromonitor, Innova and other sources) and knowledge of industry research methodologies

Proactivity and excellent problem solving attitude

Strong communication and presentation skills

Advanced MS office (Excel, PowerPoint) skills, SAP

Fluency in English and Mandarin, written and spoken. Any other language is considered a plus

How to be successful in the role and at Ferrero:

Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.

Strong analytical mind, attention to details on one hand, and ability to cooperate with employees at all levels and great organisational skills on the other, would be key to success. Employee contribution and engagement at Ferrero is based on the individual, team and organisation dimension, so you should have the ability to work independently, as a part of the team and build good relations with stakeholders at all levels. Being flexible and dealing with a dynamic working environment as well as the ability to embed new knowledge and skills in existing competencies will definitely help you to become high performer here.