Assistant Manager / Senior Marketing Executive (CRM)

SHAKE SHACK SINGAPORE JEWEL PTE. LTD.; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

A leading company in the food and beverage sector is seeking an experienced CRM Manager to drive brand campaigns and optimize customer engagement strategies. The role includes tracking insights, managing CRM platforms, and ensuring brand consistency across all customer interactions. Candidates should possess a degree in Marketing or Communications and have a minimum of 3 years of relevant experience, ideally within the F&B or retail industry.

Qualifications

• Minimum 3 years of experience in branding, CRM, or digital marketing within the F&B or retail industry.
• Good understanding of the Singapore F&B landscape and consumer behavior.
• Strong analytical skills with the ability to interpret data into actionable strategies.

Responsibilities

• Plan and execute brand campaigns across multiple CRM touchpoints.
• Work closely with internal stakeholders and external vendors to manage the CRM platform.
• Track and evaluate campaign performance and customer segmentation.

Skills

Analytical skills

Project Management

Creative thinking

Communication

Education

Degree or Diploma in Marketing

Degree or Diploma in Communications

Degree or Diploma in IT

Tools

Salesforce

Oracle

Job description

Responsibilities:

CRM Campaign Management:

• Plan and execute brand campaigns across multiple CRM touchpoints (EDM, notifications, app banners, e-gift creation and distribution).

• Develop and refine customer journeys that improve retention and lifetime value.

System & Process Optimization

• Work closely with internal stakeholders and external vendors to manage the CRM platform – including design, user flow, performance tracking, QA, and ROI reporting.

• Support new function development and feature enhancements within the CRM ecosystem.

Insights & Analytics

• Track and evaluate campaign performance, customer segmentation, and user behavior.

• Provide strategic recommendations to improve future brand and CRM strategies.

Brand Alignment & Communication

• Ensure all CRM communications are consistent with brand tone and guidelines.

• Collaborate with cross-functional teams to maintain brand integrity in customer-facing content.

Customer Engagement & Public Relations

• Identify key focus groups for public relations initiatives and community engagement.

• Assist in developing loyalty programs or engagement strategies that reinforce brand affinity.

Performance & Profitability Support

• Contribute to overall brand profitability by analyzing CRM impact and return on marketing investment.

• Assist in strategic planning and performance reviews to meet marketing KPIs.

Requirements:

• Degree or Diploma in Marketing, Communications, IT, or related field.

• Minimum 3 years of experience in branding, CRM, or digital marketing within the F&B or retail industry.

• Good understanding of the Singapore F&B landscape and consumer behavior.

• Experience in managing CRM platforms and tools (e.g., Salesforce, Oracle, or similar).

• Strong analytical skills with the ability to interpret data into actionable strategies.

• Creative thinker with an eye for brand consistency across all customer touchpoints.

• Excellent project management and communication skills.

• Ability to work collaboratively across teams and external partners.

• Familiarity with HTML/CSS for email template optimization will be an added advantage.