Assistant Manager, Product Marketing (Life & Health)

Income Insurance Limited; Singapore; On-site; SGD 70,000 - 95,000; Full time

Job summary

Join a leading insurance company as an Assistant Manager in Product Marketing, where you'll play a crucial role in launching life and health products. Collaborate with cross-functional teams to create effective marketing strategies and engage with customers through tailored campaigns. Ideal candidates will have 4-7 years of relevant experience, strong project management skills, and a background in insurance or marketing.

Qualifications

• 4-7 years of experience in product marketing or content writing, preferably in insurance.
• Proven track record of delivering projects within deadlines.
• Familiarity with insurance regulations and marketing best practices.

Responsibilities

• Support the launch of products and marketing campaigns.
• Conduct customer focus group testing and develop tailored campaigns.
• Monitor sales performance and prepare monthly analysis.

Skills

Project Management

Communication

Copywriting

Critical Thinking

Data Analysis

Education

Tertiary qualification in marketing, business, or a related discipline

Job description

About the role

This is an exciting opportunity to join Income Insurance Limited as an Assistant Manager in Product Marketing (Life & Health). You will be key in marketing our life and health insurance products and instrumental in ensuring they meet our customers' evolving needs and align with our overall business strategy.

What you'll be doing

• Support the launch of products, marketing campaigns, and content to create awareness and engagement and drive business goals and brand value.

• Collaborate with cross-functional teams and product owners. Conduct customer focus group testing to identify key product propositions and develop campaigns and messaging tailored to the customer segment and needs.

• Create compelling marketing strategies and materials to promote our products effectively.

• Work with external creative agencies, the internal media team, and designers to conceptualise and develop go-to-market plans and support the end-to-end campaign execution.

• Liaise with stakeholders, such as Legal and Compliance, to ensure compliance with regulations.

• Stay up-to-date with industry regulations, competitor activities, and market developments to inform product strategy.

• Work closely with the marketing promotions team to integrate promotions tactics into campaigns to support business growth and cultivate customers through consumer journeys.

• Support the delivery of product training and educational resources for our sales and customer service teams.

• Ability to oversee multiple projects independently and competently with a keen eye for detail.

• Track and update budgets, timelines, and stakeholder approvals across key projects.

• Monitor sales performance and prepare monthly analysis.

• Handling of administrative matters relating to campaigns, such as procurement and budget tracking.

What we're looking for in product marketing

• 4-7 years of experience in product marketing or content writing, preferably within the life and health insurance industry

• Proven track record of solid project management skills, delivering projects within deadlines and budgets

• Excellent written and verbal communication skills, with the ability to effectively present complex information to diverse audiences

• Knowledge of insurance and investment funds will be considered an advantage

• Strong copywriting, excellent communication skills and critical thinking

• Familiarity with insurance regulations, product development processes, and marketing best practices

• Tertiary qualification in marketing, business, or a related discipline

• A portfolio that has demonstrated a keen understanding and proper application of marketing concepts and processes, with a proven track record of launching successful programs that have contributed to revenue growth and brand value

• Ability to analyse sales data and consumer trends to understand the behaviour of customers, translating them into actionable inputs for marketing campaigns

Competencies

You should have experience in product launches and digital campaigns development beyond adaptation work, excellent communication skills, and experience working with agencies to support the execution of campaigns to drive product awareness and sales conversions. You must be digitally savvy, forward-thinking, and adaptable in delivering dynamic creative and messaging that breaks through the cluttered digital space to speak to today’s customers.