Assistant Manager, Postgraduate & Continuing Education Programmes [LKCMedicine]

Nanyang Technological University; Singapore; On-site; SGD 45,000 - 65,000; Full time

Job summary

A leading educational institution in Singapore seeks an Assistant Manager for Postgraduate & Continuing Education Programmes. In this pivotal role, you will champion marketing initiatives to boost program visibility and student recruitment. Ideal candidates will possess a degree in Marketing and have 2-3 years of relevant marketing experience, particularly in digital and business development. Strong communication skills are essential, along with proficiency in digital marketing tools.

Qualifications

• 2-3 years of hands-on marketing experience required.
• Demonstrated ability in business development and digital marketing.
• Strong proficiency in digital marketing tools and platforms.

Responsibilities

• Implement integrated marketing and business development plans.
• Manage digital campaigns on social media platforms.
• Optimise SEO/SEM and paid media for lead generation.
• Oversee creation of marketing content.
• Monitor and analyse key marketing metrics.

Skills

Digital marketing

Data analysis

Project management

Verbal communication

Written communication

Education

Degree in Marketing, Communications, or Business

Tools

Google Analytics

Job description

Assistant Manager, Postgraduate & Continuing Education Programmes [LKCMedicine] page is loaded

Assistant Manager, Postgraduate & Continuing Education Programmes [LKCMedicine]

Apply locations NTU Novena Campus, Singapore time type Full time posted on Posted Today job requisition id R00021548

The Lee Kong Chian School of Medicine (LKCMedicine) trains doctors who put patients at the centre of their exemplary care. The School, which offers both undergraduate and graduate programmes, is named after local philanthropist Tan Sri Dato Lee Kong Chian. Established in 2010 by Nanyang Technological University, Singapore, in partnership with Imperial College London, LKCMedicine aims to be a model for innovative medical education and a centre for transformative research. The School’s primary clinical partner is the National Healthcare Group, a leader in public healthcare recognised for the quality of its medical expertise, facilities and teaching. The School is transitioning to an NTU medical school ahead of the 2028 successful conclusion of the NTU-Imperial partnership to set up a Joint Medical School. In August 2024, we welcomed our first intake of the NTU MBBS programme, that has been recently enhanced to include themes like precision medicine and Artificial Intelligence (AI) in healthcare, with an expanded scope in the medical humanities. Graduates from the five-year undergraduate medical degree programme will have a strong understanding of the scientific basis of medicine, with an emphasis on technology, data science and the humanities.

We are seeking a dynamic and strategic Assistant Manager, Postgraduate & Continuing Education Programmes to join our team at LKCMedicine. This exciting role offers the opportunity to drive impactful marketing initiatives for postgraduate and continuing education programmes, contributing to professional development and advancing medical knowledge. You will be instrumental in shaping our digital presence and engaging with a diverse audience of healthcare professionals and institutional partners.

Responsibilities:

• Implementing integrated marketing and business development plans to support student recruitment, cultivate strategic partnerships, and enhance programme branding across postgraduate and continuing education portfolios.

• Creating and managing digital campaigns on social media (e.g., LinkedIn, Instagram, Facebook) and other relevant platforms to engage healthcare professionals.

• Optimising SEO/SEM and paid media to improve visibility, lead generation, and conversions.

• Designing targeted outreach to institutional partners, hospitals, healthcare groups, and professional associations to build awareness and generate leads.

• Overseeing creation of high-quality marketing content including brochures, eDMs, videos, case studies, and event promotions.

• Managing the LKCMedicine postgraduate programmes’ microsite/website and ensuring all content is accurate, updated, and SEO-aligned.

• Identifying and coordinating LKCMedicine’s participation in relevant roadshows, webinars, and professional conferences.

• Monitoring and analysing key marketing metrics (e.g., reach, engagement, conversion rates, ROI) and recommending data-driven improvements.

• Managing assigned marketing and communications budgets to ensure cost-effective campaign delivery.

• Liaising with relevant internal and external stakeholders (e.g., academic teams, accreditation bodies) to ensure programmes meet accreditation standards.

• Supporting the preparation and submission of documentation required for programme accreditation and re-accreditation.

Requirements:

• A recognised degree in Marketing, Communications, Business, or a related discipline.

• Minimum 2–3 years of hands-on experience in marketing, with demonstrated ability in business development as well as B2C digital and B2B marketing.

• Strong proficiency in digital marketing tools and platforms

• Competent in data analysis tools (e.g., Google Analytics) to monitor campaign effectiveness.

• Excellent written and verbal communication skills with the ability to craft clear and compelling messages tailored to different audiences.

• Strong project management, multitasking, and organisational skills.

• A proactive and collaborative team player with a keen eye for detail and a strong sense of accountability.

This is a 3 years contract appointment. We regret to inform that only shortlisted candidates will be notified.

Hiring Institution: LKC

About Us

NTU is also home to world-class autonomous institutes – the National Institute of Education, S Rajaratnam School of International Studies, Earth Observatory of Singapore, and Singapore Centre for Environmental Life Sciences Engineering – and various leading research centres such as the Nanyang Environment & Water Research Institute (NEWRI) and Energy Research Institute @ NTU (ERI@N).

Ranked amongst the world’s top universities by QS, NTU has also been named the world’s top young university for the past seven years. The University’s main campus is frequently listed among the Top 15 most beautiful university campuses in the world and has 57 Green Mark-certified (equivalent to LEED-certified) buildings, of which 95% are certified Green Mark Platinum. Apart from its main campus, NTU also has a campus in Novena, Singapore’s healthcare district.

Under the NTU Smart Campus vision, the University harnesses the power of digital technology and tech-enabled solutions to support better learning and living experiences, the discovery of new knowledge, and the sustainability of resources.