Assistant Manager, Marketing, Tiong Bahru Plaza / Central Plaza

Frasers Property Limited; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading property management company is seeking a Marketing Manager to support the execution of marketing plans and strategy. The successful candidate will oversee marketing activities for a retail mall, focusing on driving footfall, managing tenant relationships, and reporting outcomes. Candidates should possess a degree in a relevant field and have a minimum of five years of related experience in a retail environment.

Qualifications

• Minimum 5 years relevant experience in Marketing in a retail mall environment.
• Willing to work on weekends if necessary.

Responsibilities

• Support Marketing Head in budget planning and execution of marketing plan.
• Handle day-to-day operations and customer service support.
• Plan and implement marketing activities to drive footfall and tenant sales.

Skills

Creative thinking

Communication skills

Organisational skills

Interpersonal skills

Ability to work under pressure

Education

Degree / Diploma in Business Administration, Advertising, Marketing, Digital Marketing, Communication

Job description

• Support Marketing Head of the property in budget planning/forecast and execution of marketing plan.

• Handle the day-to-day operations relating to marketing and support the customer service team

• Market atrium and advertising spaces as part of casual leasing of the property, achieving budget revenue

• Plan and implement specific marketing activities for the property and the advertising collaterals of such activities

• Drive mall’s footfall and tenants’ sales

• Grow social media presence

• Liaise and maintain good relations with tenants, advertising agencies, media, contractors and potential partner and cluster/core marketing team

• Garner tenants’ sponsorship for campaigns

• Prepare monthly marketing reports and proposals

• Process purchase order, goods receipt and invoices via SAP system

• Uphold the branding of the company and property

• Handle and manage shoppers’ and tenants’ feedback and improve customer experience

• Any other task as assigned by immediate supervisor/management

Key Qualifications

• Degree / Diploma in any relevant major (Business Administration, Advertising, Marketing, Digital Marketing, Communication)

• Minimum 5 years relevant experience in Marketing in a retail mall environment

• Creative and innovative thinking

• Able to work under pressure to meet tight deadlines

• Excellent communication, organisation and interpersonal skills

• Willing to work on weekends if necessary