Assistant Manager, Marketing (Business Development)

HomeTeamNS; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A dynamic community-focused organization in Singapore is seeking a Marketing Assistant Manager to lead marketing strategies for recreational and fitness facilities. The ideal candidate will have at least 5 years of marketing experience, strong digital media skills, and a passion for engaging communities through innovative campaigns. This role also involves leading a team of marketing executives to deliver impactful results across various platforms.

Benefits

Dynamic work environment

Opportunities for community engagement

Impactful marketing responsibilities

Qualifications

• Minimum 5 years of relevant experience in marketing, campaign planning, or content development.
• Hands-on skills in content creation; experience in design and/or video editing is a bonus.
• Creative, organised, and results-driven — able to multi-task and thrive in a fast-paced environment.

Responsibilities

• Plan and execute integrated omni-channel marketing strategies to drive revenue.
• Lead content ideation and execution across various channels.
• Support the planning and promotion of events and campaigns.
• Use analytics tools to monitor campaign performance and optimise ROI.
• Lead and mentor a team of marketing executives.

Skills

Campaign planning

Content creation

Team leadership

Digital media

Traditional media

Education

Diploma or Degree in Marketing

Tools

Microsoft Office

Canva

Adobe Creative Suite

Job description

Job Summary:

We are looking for a creative and driven Marketing Assistant Manager to spearhead marketing efforts for our recreational, attractions, and fitness facilities.

This role is ideal for someone who is both strategic and hands-on, with a passion for engaging communities through compelling content, integrated campaigns, and targeted promotions. You will play a key role in driving marketing strategies, building brand visibility, and leading a small team of marketing executives to deliver results across multiple platforms.

Job Responsibilities:

Marketing Strategy & Campaigns

• Plan and execute integrated omni-channel marketing strategies to drive revenue and footfall

• Develop messaging frameworks and campaign ideas across social media, digital ads, print, and on-ground activations

• Manage media spend and ensure brand consistency across all touchpoints

Content Planning & Creative Direction

• Lead content ideation, planning, and execution across channels — including social media, emailers, digital screens, video highlights, and editorial content

• Maintain a structured content calendar and ensure all creative outputs are brand-aligned, relevant, and engaging

Partnerships, Sponsorships & Events Marketing

• Support the planning and promotion of events, launches, and seasonal campaigns

• Collaborate with internal teams and external partners to co-create compelling joint marketing efforts and sponsorship activations

Performance Tracking & Budget Management

• Use analytics tools to monitor campaign performance, extract insights, and optimise for ROI

• Manage marketing budgets responsibly, ensuring alignment with business goals and cost-efficiency

Team Leadership & Collaboration

• Lead and mentor a team of marketing executives

• Ensure alignment of team outputs to business and branding objectives

• Work cross-functionally with internal departments to support organisation-wide marketing initiatives

Job Requirements:

• Diploma or Degree in Marketing, Communications, or related field

• Minimum 5 years of relevant experience in marketing, campaign planning, or content development

• Strong grasp of digital and traditional media

• Experience in leading an effective team

• Hands-on skills in content creation; experience in design and/or video editing is a bonus

• Proficient in Microsoft Office and Canva; knowledge of Adobe Creative Suite (Illustrator, Photoshop, Premiere Pro) is a plus

• Creative, organised, and results-driven — able to multi-task and thrive in a fast-paced environment

Why Join Us?

At HomeTeamNS, you’ll be part of a dynamic organisation that champions community, wellness, and belonging. If you’re looking to make a real impact through meaningful marketing — we want to hear from you.