Assistant Manager, Marketing

CORDLIFE GROUP LIMITED; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

A leading healthcare company in Singapore is seeking a marketing manager to support B2C events and develop comprehensive marketing strategies. The role involves planning, execution, and post-event analysis. The ideal candidate will have experience in event management, digital marketing, and can effectively manage budgets. Strong analytical and relationship-building skills are essential.

Qualifications

• Experience in B2C event management and marketing.
• Strong analytical skills to monitor and optimize performance.
• Ability to develop and implement effective marketing strategies.

Responsibilities

• Support Line Manager in managing B2C events.
• Develop and execute integrated marketing campaigns.
• Monitor data analytics to optimize budget and performance.

Job description

Job Scope

1. Support Line Manager in spearheading end-to-end B2C events, including strategy, planning, execution, and post-event analysis and reporting.

2. Develop consumer marketing strategies, conceptualize, and implement marketing plans to achieve target client acquisitions.

3. Plan, develop, execute, and oversee go-to-market consumer initiatives such as integrated marketing campaigns, digital marketing, marketing materials development, tactical promotions, corporate partnerships, and management of loyalty & referral programs.

4. Manage team and budget effectively.

Responsibilities

· Oversee event management, develop marketing collaterals, advertising concepts, and the corporate website. Strategize and manage new marketing tactics.

· Monitor and analyze data analytics to optimize marketing performance and campaign budgets.

· Research and recommend promotional strategies based on market competitiveness.

· Engage with internal stakeholders and external customers to meet business objectives and drive results.

· Build effective working relationships with partners, agencies, and vendors.

· Conceptualize and execute through-the-line marketing campaigns to drive acquisition, retention, and referrals.