Assistant Manager/Manager, Trade Development (Marketing & Media Solutions)

SPH Media Limited; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A leading media company in Singapore is seeking a Marketing Specialist for a 2-year contract. The role involves driving trade marketing initiatives, creating compelling marketing content, and managing multi-channel campaigns to enhance advertiser engagement. The ideal candidate should be detail-oriented and possess strong communication skills, with a background in marketing or communications.

Qualifications

• 2-4+ years of experience in trade marketing or content marketing.
• Strong writing, design, and presentation skills.
• Proactive and detail-oriented in a fast-paced environment.

Responsibilities

• Plan and execute demand generation campaigns across various channels.
• Create engaging marketing content to attract advertisers.
• Collaborate with teams to align on goals and deliverables.

Skills

Trade Marketing

Content Marketing

Market Research

Communication Skills

Organizational Skills

Writing Skills

Education

Bachelor’s degree in Marketing

Communications or related field

Tools

Salesforce

HubSpot

Google Analytics

Nielsen

Comscore

Job description

Assistant Manager/Manager, Trade Development (Marketing & Media Solutions) (2-year contract)

About Us

SPH Media is evolving, and we welcome talented individuals to join us in our transformation journey. Our mission is to be the trusted source of news and lifestyle content in Singapore and Asia. As an employer, we are committed to rewarding our people fairly and developing them in their careers. Grow your career in a vibrant and collaborative environment built around a culture of respect and inclusivity. Join us — and be part of a team that’s shaping the future of media.

About the Role

We are seeking a Marketing Specialist to support trade marketing and demand generation initiatives that drive advertiser engagement and revenue. This role will play a key part in executing campaigns, creating marketing collateral, and generating demand through multi-channel strategies. The ideal candidate is highly detail-oriented, collaborative, and results-driven.

Responsibilities:

Campaign Planning and Marketing Assets

• Plan and execute demand generation campaigns across digital, print, and event channels to attract and convert advertisers.

• Assist in managing lead flow, ensuring efficient handovers to the sales team, and tracking conversion rates.

• Optimize content and campaigns based on performance insights to enhance engagement and ROI.

• Develop advertiser-focused materials such as media kits, presentations, and success stories to support sales efforts.

Marketing and Communication

• Create engaging marketing content, including blogs, case studies, whitepapers, newsletters, and social media posts.

• Support the execution of communication strategies, ensuring consistency across all channels.

• Assist in planning and promoting events, webinars, and workshops aimed at advertisers.

• Leverage research insights to enhance messaging and build thought leadership.

Collaboration and Resource Management

• Work closely with sales, creative, and research teams to align on goals and deliverables.

• Assist in budget tracking and vendor coordination for campaigns and content production.

Job Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.

• 2-4+ years of experience in trade marketing, content marketing, or market research, preferably in the media/publishing industry, or agencies.

• Familiarity with tools like Salesforce, HubSpot, or Google Analytics, and basic understanding of research tools like Nielsen or Comscore.

• Strong writing, design, and presentation skills to create impactful marketing materials.

• Excellent organizational skills, with the ability to manage multiple tasks and deadlines simultaneously.

• Proactive, detail-oriented, and eager to learn in a fast-paced environment.

Please note that this position will be on a 2-year contract.