Assistant Manager / Manager, Office of Student Affairs, Communications

National University of Singapore; Singapore; On-site; SGD 40,000 - 80,000; Full time

Job summary

An established industry player is seeking a creative and collaborative communications professional to enhance student engagement and visibility for its programmes. In this dynamic role, you will develop and implement strategic communication plans, manage digital content across various platforms, and engage with stakeholders to ensure impactful messaging. Your expertise in content creation and digital marketing will be pivotal in shaping compelling narratives that resonate with students and the wider community. Join a vibrant team where your contributions will make a significant difference in the student experience.

Qualifications

• 5+ years of experience in communications and content creation.
• Strong understanding of digital and social media platforms.
• Excellent written and verbal communication skills.

Responsibilities

• Develop and implement communication strategies for OSA.
• Lead content creation for OSA's digital platforms.
• Oversee the OSA Digital Asset Management systems.

Skills

Content Creation

Digital Marketing

Social Media Management

Communication Strategy

Analytical Skills

Education

Bachelor's Degree in Mass Communication

Tools

Google Analytics

Canva

WordPress

SharePoint

SiteFinity

Job description

Job Description

As part of the Communications team within the Office of Student Affairs (OSA), you will play a key role in building a strong and cohesive communications ecosystem that enhances student engagement and supports the visibility of OSA's programmes, initiatives, and services.

Duties & Responsibilities

Strategic communications

• Develop and implement communication strategies and content plans to support OSA's goals, including student residential life, hostel admission, student accessibility among others.

• Shape and execute messaging for key events/campaigns such as Freshmen orientation programme, NUSSU Student Life Fair that speak to NUS students and the wider community through compelling storytelling across various channels.

• Lead and manage content calendars aligned with university-wide narratives and the OSA comms calendar.

Digital content creation and channel management

• Lead content creation for OSA's digital platforms including Instagram, TikTok, Telegram, Podcasts.

• Produce, organize and schedule multimedia content (visuals, videos, written stories) using tools such as Canva and relevant MarTech tools.

• Oversee regular day-to-day updates, and planned enhancements to OSA's websites (corporate and hostel child-sites), microsites and intranet (SharePoint).

Stakeholder engagement and advisory

• Work closely with internal teams to provide communication guidance and creative direction tailored to each unit's initiatives including translating needs into communication deliverables, ensuring messages resonate with students.

• Provide best practices, and support events and outreach efforts.

Asset Management

• Oversee the OSA Digital Asset Management (DAM) and Knowledge Management systems to ensure brand consistency and ease of access to digital materials.

• Maintain and support in the segmentation of mailing/distribution lists for internal and external communications.

• Monitor analytics and reporting tools (e.g. Google Analytics, Brandwatch) to assess campaign impact and inform improvements.

Administrative, event and project support

• Provide administrative support including vendor management, procurement. and finance-related documentation.

• Maintain communication SOPs and documentation for training and succession planning.

Qualifications

The ideal candidate will bring creativity, structure, and a collaborative mindset to the role.

• A recognized bachelor's degree in mass communication, media studies, public relations, or a related discipline.

• Minimum 5 years of relevant experience in communications, content creation, website maintenance, campaign execution, and administrative support within a corporate, youth or higher education setting.

• Comfortable both in front of and behind the camera - whether it's hosting, interviewing, or directing content shoots.

• Strong understanding of digital and social media platforms, with a keen sense of emerging trends and how to translate them into meaningful engagement and activation strategies.

• Excellent written and verbal communication skills, with a flair for creating audience-centric narratives across platforms.

• Hands-on experience managing websites and intranet platforms, Familiarity with both CMS - WordPress, and SiteFinity is a must. SharePoint (preferably in an admin capacity) is a bonus.

• Proficient in Microsoft Office Suite

• Experience with third-party MarTech and MarComms tools such as Google Analytics, Canva, Brandwatch, and other content creation and performance tracking tools.

• Meticulous, organised, and comfortable working across multiple projects with tight deadlines and modest budgets.

• Positive, self-motivated, and a collaborative team player who thrives in a dynamic environment and is comfortable engaging with stakeholders across all levels.

• Adaptable, open to experimentation, and able to respond flexibly to changing needs or challenges.

More Information

Location: Kent Ridge Campus

Organization: Office of Student Affairs

Department : Communications

Employee Referral Eligible:

Job requisition ID : 28493