Assistant Manager/Manager, In Park Marketing

Resorts World Sentosa; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading company in Singapore seeks an Assistant Manager/Manager for In-Park Marketing. You will lead a team to execute brand campaigns and enhance guest experiences at Universal Studios Singapore and Adventure Cove Waterpark. The role requires strategic planning, team management, and strong stakeholder collaboration. Ideal candidates possess a marketing degree and substantial experience in event marketing, driving innovative in-park engagements and ensuring campaign execution excellence.

Qualifications

• 5–7 years of experience in marketing, activations, or brand experience.
• Proven experience in attractions or fast-paced consumer environments.
• Capable of giving design feedback and guiding creative alignment.

Responsibilities

• Oversee planning and execution of in-park marketing activations.
• Manage and support the IPM team for campaign excellence.
• Translate brand strategies into guest-facing experiences.

Skills

Project Planning

Stakeholder Communication

Leadership

People Management

Attention to Detail

Education

Degree in Marketing

Postgraduate Qualification

Job description

As the Assistant Manager/Manager for In-Park Marketing (IPM), you will lead a small but agile team responsible for translating campaign strategies into compelling in-park guest experiences. From signage and activations to real-time content and partnership executions, you will oversee the rollout of brand and marketing campaigns across Universal Studios Singapore and Adventure Cove Waterpark. You will work cross-functionally with the different teams to ensure execution is aligned, on-brand, and guest-centric.

This role is both strategic and hands-on. You will guide planning, streamline workflows, build internal trust with partners, and mentor the IPM team while remaining involved in the ground realities of campaign rollouts.

Job Responsibilities:

• Oversee planning and execution of in-park marketing activations for events, product launches, and brand campaigns (e.g. Halloween Horror Nights).
• Manage, coach, and support the IPM team to drive ownership, collaboration, and campaign excellence.
• Build strong working relationships with internal teams and external vendors. Champion IPM’s perspective in campaign planning.
• Translate brand and campaign strategies into in-park marketing plans, timelines, and guest-facing experiences. Anticipate operational constraints and build in buffer time.
• Provide final approval and quality assurance for signage, activations, and experiential elements. Conduct walkthroughs and ensure readiness before campaign go-live.
• Identify and implement new in-park engagement formats. Pilot new ideas and assess feasibility.
• Build systems, templates, and documentation to improve process consistency and set standards for future in-park campaigns.

Job Requirements:

• Degree in Marketing, Communications, or related field; postgraduate qualification is a plus.
• 5–7 years of experience in marketing, activations, brand experience, or experiential campaigns.
• Proven experience working in attractions, events, “retail-tainment”, or fast-paced consumer environments.
• Proficiency in project planning tools, stakeholder communication, and creative briefing.
• Strong leadership and people management skills.
• Advanced stakeholder engagement and influence capabilities.
• Detail-oriented, with a high bar for guest-facing execution.
• Capable of giving design feedback and guiding creative alignment.
• Operationally grounded and understands the realities of physical implementation.
• Comfortable owning campaign timelines, resourcing, and decision-making.