Assistant Manager/Manager (Communications)

National Institute of Early Childhood Development (NIEC)

Singapore

SGD 48,000 - 72,000

Job description

Job Responsibilities

Branding & Communication:

To plan, implement and review NIEC’s content strategy to ensure that NIEC’s key messages are synergistically delivered across all platforms and activities.
To promote NIEC’s strengths in areas such as leadership training and inclusive practices.
To safeguard NIEC’s corporate brand identity and ensure correct adaptation and usage of Corporate Identify (CI).
To develop and manage advertising plan for paid performance marketing for key target audiences.
To plan and produce marketing content and collaterals.
To implement consumer insights research to track the effectiveness of NIEC’s outreach and branding efforts, making recommendations to calibrate marketing strategies.
To manage the marketing budget and exercise prudence and effective use of resources.

Support Course Enrolment Target:

To spearhead efforts and partner with internal stakeholders to review, plan, develop, and monitor marketing activities to drive acquisition for course enrolment.
To drive email marketing to key target audiences by implementing results-driven email campaigns, as the project lead for email marketing, the candidate would need to make data-driven recommendations for improvement from campaign performance
To drive awareness and demand for courses by improving customer engagements at key communication touchpoints (website, social media, events etc)
To plan and organise NIEC outreach events.
To work closely with external stakeholders to increase their knowledge of NIEC and our courses.
To evaluate marketing programmes’ effectiveness and ROIs.

Media:

To build and sustain relationships with the media, as a part of NIEC’s content strategy to profile NIEC and its key spokespersons; media publicity efforts should showcase student success and establish NIEC’s thought leadership in the EC domain.
To lead in media pitching and attending to media queries.
To mitigate and handle crisis and emergency communications.
To monitor and communicate media coverage relating to sector and NIEC.

Industry Collaboration:

To foster partnerships for joint marketing initiatives with stakeholders such as preschool operators and ECDA
To participate in key industry events organised by key industry stakeholders e.g. Skillsfuture Festival, ECDA Conference

Job Requirements

Bachelor's Degree preferably in Mass Communication, Business, Digital Marketing or Marketing Communications with a minimum of 5 years of relevant working experience. To be considered for the Manager position, candidate should have at least 2 years in supervisory role in addition.
Experienced in media relations and communications.
Experienced in Hands-on digital marketing with social media & website management and email marketing, with good working knowledge of current trends in digital/social media.
To possess a strong understanding of search engine optimization (SEO) and paid performance marketing.
To possess experience in developing and executing content plans.
A creative and confident communications practitioner with a good command of English, with strong copywriting, proofreading and editing skills.
Proficiency in Chinese, Malay or Tamil will be an advantage.
Proactive team player with initiative, is meticulous and has good interpersonal skills.
Experienced in guiding junior team members (for Manager positon)
To possess good organisational and planning skills
Able to multi-task and thrive on working in a dynamic environment.

Note: All new hires will be offered a two-year contract in the first instance. Contract renewal and emplacement on permanent appointment will be subject to continuous good performance.