Assistant Manager / Manager, Brand - Wine, Music & Culture Marketing

EBB & FLOW PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A dynamic food and beverage group in Singapore seeks an Assistant Manager/Manager for Brand based in Wine, Music & Culture Marketing. This role involves managing brand identity, leading strategic marketing campaigns, and creating engaging events. Candidates should possess a relevant degree and 3-5 years of experience in similar marketing settings, with a keen interest in bar culture and music.

Qualifications

• 3-5 years of marketing experience in F&B, nightlife, lifestyle or brand marketing.
• Fluent in English (written & spoken).
• Comfortable with data and digital platforms.

Responsibilities

• Be a brand guardian cultivating a strong identity across channels.
• Lead integrated marketing campaigns across digital and social media.
• Ideate and bring life to events and unique experiences.

Skills

Project Management

Strategic Thinking

Digital Marketing

Social Media Strategy

Education

Bachelor's degree in Marketing, Communications, or a related field

Tools

Google Analytics

Meta Business Suite

TikTok

Job description

At Ebb & Flow Group, we don’t just serve up great food—we dish out brands that make waves.

From award-winning restaurants like one Michelin-starred Willow, to innovative dining concepts like Casa Vostra, Carlitos and The Dragon Chamber, we’re all about pushing boundaries to delight and satiate.

We’re looking for a dynamic, driven and creative Assistant Manager/ Manager, Brand – Wine, Music & Culture Marketing to grow and elevate our concepts.

Have a keen interest in wine and bar culture, music and/or entertainment programming, with an ability to think strategically and translate brand vision into scroll-stopping, results-driven activations? We want to hear from you.

What you’ll be doing:

Brand, Social & Content Management

• Be a brand guardian for assigned brand(s), cultivating a strong identity across channels with a keen eye for culture, design, and storytelling

• Lead the briefing, execution and management of consumer-first 360 integrated marketing campaigns across digital, social media, P-R and retail touchpoints

• Drive social media strategy, overseeing content calendars, community engagement and KOL content collaborations

• Report on social media performance, tracking engagement and conversion metrics to optimise campaigns

• Work closely with in-house creative teams and external agencies to craft compelling content

• Manage budgets, timelines, and stakeholders across multiple projects

Events & Programming Support

• Ideate and help bring to life weekly and monthly programming—from vinyl nights and themed music sets to tasting events, workshops, or cultural collabs

• Liaise with partners, artists, musicians, and community leaders to co-create unique experiences that drive footfall and buzz

• Oversee event logistics and coordinate with Ops and Outlet teams to ensure smooth execution

Growth & Partnerships

• Support brand growth through influencer/P-R engagement, tastemaker outreach, and cross-collaborations with like-minded lifestyle, music, or F&B/alcohol brands

• Monitor performance of partnership campaigns with an eye on engagement, sentiment, and conversions

• Optimise our customer journey across online and offline touchpoints (social, CRM, reservation platforms, loyalty)

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field

• 3-5 years of marketing experience in F&B, nightlife, lifestyle or brand marketing (agency or in-house)

• Fluent in English (written & spoken)

Who You Are

• A strategic and creative thinker who can balance big-picture vision with attention to detail

• Organised multitasker with strong project management skills, able to navigate ambiguity

• Keeps a finger on the pulse of trends in food, music, fashion, and culture, locally and abroad

• Comfortable with data and digital platforms such as Instagram, TikTok, Meta Business Suite, Google Analytics, Atlas CRM, able to translate numbers into actionable insights

• Passion for building a brand with soul and personality from the ground up (Bonus) If you’ve run or have an interest in performance marketing

• (Bonus) If you’re skilled in video or photo editing software like CapCut, Adobe Photoshop, Illustrator or Premiere Pro