Assistant Manager/Manager - Brand and Communications

PAP Community Foundation; Singapore; On-site; SGD 55,000 - 85,000; Full time

Job summary

A leading charitable organization in Singapore is seeking an Assistant Manager/Manager for Brand & Communications. This role involves shaping marketing strategies and enhancing brand engagement across various channels. The ideal candidate will have extensive experience in marketing communications and a proven ability to lead high-impact projects effectively. Join us to create positive social changes while contributing to a supportive work environment.

Qualifications

• Minimum 5 years of experience in marketing communications, ideally in a supervisory role.
• Expertise in developing successful communication strategies.
• Excellent presentation and communication skills.

Responsibilities

• Develop and execute integrated marketing campaigns.
• Manage cross-functional teams and stakeholder communications.
• Analyze campaign performance to optimize brand impact.

Skills

Brand Management

Marketing Communications

Content Creation

Audience Engagement

Project Management

Analytical Skills

Education

Bachelor’s degree in Communications, Brand, Marketing

Job description

At the PAP Community Foundation (PCF), we are committed to building a fair and inclusive society as a leading charitable organisation. Our two core brands—PCF Sparkletots Preschool (PCFSP) and PCF Sparkle Care — serve children, seniors, and the wider community with dedication and heart.

At PCFSP, we open the worlds for children, so that they can build ours. As Singapore’s largest preschool operator, we provide quality early childhood education to over 40,000 children, empowering them to shape the future.

At PCFSC, we deliver quality eldercare and impactful community services, because we believe that it’s not age or condition that defines seniors, but the spark of their purpose.

Recognised as a Great Place to Work️ and ranked 1st in Asia’s Best Workplaces in 2021, PCF fosters a vibrant, supportive environment focused on growth, development, and meaningful impact.

Join our team and be part of a mission-driven organisation that transforms lives and drives positive social change.

ROLE AND RESPONSIBILITIES

The Assistant Manager/Manager, Brand & Communications will be instrumental in shaping and executing brand and marketing strategies, taking a hands-on approach to elevate the visibility and impact of PCF, PCFSP, and PCF Sparkle Care.

This role requires a motivated and detail-oriented individual with expertise in brand management, marketing communications, and content creation, including integrated marketing campaigns. The ideal candidate should excel in crafting compelling brand narratives, driving audience engagement, and overseeing multi-channel marketing initiatives.

A strong team player with good interpersonal skills, the candidate should be able to support team coordination, contribute to a collaborative work environment, and assist in aligning projects with the organisation’s strategic objectives.

Key Responsibilities:

Marketing & Brand Management

• Develop marketing strategies to drive brand awareness, audience engagement, and business growth

• Execute the end-to-end execution of integrated marketing campaigns, utilising digital, social media, content marketing, and traditional media to maximise reach and impact

• Contribute to the content development and messaging strategy, ensuring consistency, relevance, and effectiveness across all marketing channels

• Act as the brand guardian, maintaining consistency in messaging, visual identity, and tone of voice across all touchpoints

• Monitor industry trends and competitor activity to better inform strategy and resonance

Segmentation & Personalisation

• Utilise on-ground and market insights to develop targeted segmentation strategies, driving personalised marketing initiatives that deliver relevant content and enhance customer engagement

• Optimise audience journey mapping to create seamless, data-driven experiences across digital and offline touchpoints

Campaign Monitoring & Performance Optimisation

• Refine segmentation, enhance personalisation, and boost conversions through data-driven optimisation and performance tracking

• Continuously analyse audience behaviour and campaign performance to identify growth opportunities and maximise marketing impact

Project & Stakeholder Management

• Manage and execute high-impact projects that align with strategic business objectives

• Collaborate with internal, external stakeholders, including agencies to ensure effective implementation of key marketing and communications initiatives

• Manage timelines, budgets, creative briefs, and agency/vendor coordination to ensure campaigns are delivered on time and within scope

• Work cross-functionally with teams in design, content, media relations, brand, digital marketing, and business units to ensure alignment

Executive Communications Support

• Provide executive communications support for leadership, including thought leadership content and messaging strategies

• Manage the communications budget, ensuring optimal allocation of resources to support strategic initiatives

• Perform additional tasks and responsibilities as needed

Job Requirements:

• Bachelor’s degree in Communications, Brand, Marketing, or similar fields

• At least 5 years of experience in a marketing communications role, preferably with supervisory experience

• Proven track record of developing and executing successful communication strategies that drive brand growth and customer engagement

• Excellent presentation and communication skills, with the ability to craft compelling narratives for diverse audiences

• Strong analytical and problem-solving abilities, with an insights-driven approach to measuring and optimising brand and marketing campaigns performance

• Experienced in managing cross-functional teams and influencing stakeholders at all levels of the organisation

• Excellent organisational skills and the ability to manage multiple projects simultaneously, meeting deadlines in a fast-paced environment

• Strong attention to detail and a commitment to quality

• Willingness to work occasional weekends to support events

We regret to inform that only shortlisted candidates will be notified.

Note: In compliance with Personal Data Protection guidelines, we do not require an indication of your NRIC or Foreign Identification numbers in your CV/Job Application Form. Your CV and/or Job Application will be retained for a period of 1 year, and we will respectfully destroy these documents thereafter (in the event your job application is unsuccessful).