Assistant Manager, Luxury Retail Marketing

Marina Bay Sands Pte Ltd; Singapore; On-site; SGD 70,000 - 100,000; Full time

Job summary

A leading company in luxury retail in Singapore seeks a Marketing Manager to oversee festive and luxury fashion campaigns. The role involves leading partnerships, social media marketing, and ensuring the execution of strategic marketing initiatives to enhance sales. The ideal candidate will have a Bachelor's degree in marketing, relevant experience, and a passion for luxury retail.

Qualifications

• At least 5 years of relevant marketing experience required.
• Prior experience in a global media/marketing agency is a plus.
• Proficiency in Microsoft Office applications, especially Excel and PowerPoint.

Responsibilities

• Lead marketing campaigns, ensuring on-time and on-budget execution.
• Manage strategic partnerships and liaise with third-party partners.
• Act as the main contact for luxury fashion retailers.

Skills

Project Management

Communication Skills

Analytical Skills

Copywriting

Interpersonal Skills

Education

Bachelor's degree in marketing or related field

Tools

Microsoft Excel

Microsoft PowerPoint

Job description

Job Responsibilities

• Festive and Luxury Fashion Campaigns - The candidate will work closely with the Senior Manager and lead junior team members to plan and ensure on-time and on-budget execution of marketing campaigns including key visual development, content creation, paid media, events and promotions that will give retailers the opportunity to maximise sales and exposure.
• Strategic Partnerships - Identify relevant third-party partners including payment gateway partners (e.g., Alipay, Amex, etc.), banking partners, and other special interest groups to create opportunities to offer exclusive shopping privileges, engage, acquire and convert affluent shoppers.
• Chinese Social Media Marketing - Act as the team's liaison with Greater China Marketing for social media marketing efforts relating to Chinese social media platforms including but not limited to Xiaohongshu, Weibo, Dianping etc.
• Paid Media - Work with media agency to manage media budget, ensure effective media ROI, review and optimise campaign performance.
• Account Management - Act as the daily point of contact for assigned luxury fashion retailers to assist in their day-to-day marketing activities and events in the mall.
• Voucher Programme - Manage the mall's shopping voucher and gift certificate programme including onboarding, providing administrative support and liaising with the Finance team as required, as part of ongoing retailer support.
• Cross Collaboration - Collaborate and work closely with internal departments such as Brand & Advertising, eCommerce, Loyalty Marketing, Social Media, Communications, etc. to develop online and offline integrated marketing campaigns to reach affluent shoppers.
• Team Mentorship - Support, mentor and guide junior team members to ensure seamless team support and execution of marketing campaigns as well as develop their overall marketing skills and abilities.
• Special Projects - Assist in other ad-hoc marketing-related tasks as assigned.
• Compliance - Ensure adherence to Compliance policies, Standard Operating Procedures (SOPs), Contracting and Procurement processes and policies, etc.

Job Requirements



Education & Certification

• Bachelor's degree in marketing or related field preferred.

Experience

• At least 5 years of relevant marketing experience is required.
• Prior experience in a global media / marketing agency or a large, publicly held and highly matrixed MNC environment is a plus.

Other Prerequisites

• Passion and interest in luxury fashion and retail marketing is a must.
• Prior experience in integrated marketing campaign (online and offline) planning and execution, as well as high-touch experiential event planning and execution.
• Organised and able to multi-task with high-calibre project management, writing, communication and presentation skills for the preparation and presentation of marketing campaign plans.
• Quantitative and analytical skills - comfortable with the necessary budgetary and analytical functions required to quantify and review the performance of marketing campaigns and promotions.
• Demonstrate the ability to think critically, logically and responsively in a dynamic retail environment to seek solutions and actionable next steps.
• A self-starter with a strong ability to work proactively, take ownership and follow through with projects.
• Pay close attention to details with a keen eye for accuracy.
• Demonstrate an aptitude for luxury aesthetics and flair for copywriting with a luxury tone of voice.
• Work professionally and collaboratively as part of a dedicated and hardworking team, with excellent interpersonal skills.
• Proficient in the use of Microsoft Office applications, especially Excel and PowerPoint.

Marina Bay Sands is committed to building a diverse, equitable and inclusive workforce, providing equal opportunities as we grow our talent base to match our growth ambitions in Singapore. Our employees are committed to adhere to and abide by all rules, regulations, policies and procedures, including the rules of conduct and business ethics of the Company.