Assistant Manager, Events & Programming

Sentosa Development Corporation & Subsidiaries; Singapore; On-site; SGD 20,000 - 60,000; Full time

Job summary

A leading events organization is seeking an Assistant Manager of Events & Programming to join their team. In this role, you will lead the planning and execution of major events, ensuring alignment with the brand and strategic goals. This position requires strong stakeholder management, financial oversight capabilities, and a proven track record in the events industry. The ideal candidate will have a relevant degree and at least 5 years of experience in managing large-scale events, complemented by excellent negotiation skills and creativity.

Qualifications

• Minimum 5 years' experience in the events industry.
• Valid Singapore Class 3 Driver's License for logistics coordination.
• Strong knowledge of government procurement and tender procedures.

Responsibilities

• Lead and manage large-scale events from concept to completion.
• Oversee full procurement lifecycle and manage event budgets.
• Track KPIs and produce post-event analysis.

Skills

Stakeholder management

Financial oversight

Creative event conceptualization

Government procurement knowledge

Multitasking

Education

Bachelor's degree in Events Management or related field

Tools

Microsoft Office suite

Job description

Overall Job Purpose:

As Assistant Manager of Events & Programming at Sentosa, you will support the planning and execution of island events that enhance visitor experience and drive footfall. The role encompasses event conceptualisation, stakeholder coordination, and operational delivery while ensuring compliance with government procurement processes.

You will assist in managing event budgets, vendor relationships, and regulatory requirements, working closely with internal teams and external partners to deliver successful events that align with Sentosa's brand and objectives.

Key Responsibilities

• Event Leadership & Delivery
  Lead and manage large-scale events from concept through to completion, ensuring high standards and smooth execution in line with Sentosa’s brand and strategic goals.

• Creative Concept Development
  Develop innovative concepts and programming for public, corporate, and island-wide events that enhance visitor experiences and promote the Sentosa brand.

• Government Procurement & Tender Management
  Oversee full procurement lifecycle—including tender preparation, qualification, evaluation, and award—in compliance with government and statutory requirements.

• Financial Oversight
  Prepare and manage event budgets, track expenses, and report on P&L. Ensure cost control, vendor negotiations, forecasting accuracy, and financial compliance.

• Stakeholder & Vendor Management
  Manage vendor contracts and performance, collaborate with internal teams (e.g., marketing, operations, finance) and external stakeholders (government agencies, island partners, sponsors) to achieve shared objectives.

• Permits & Regulatory Compliance
  Coordinate licensing, permits, insurance, and agreements with authorities for seamless event delivery.

• Reporting & Performance Measurement
  Track KPIs such as attendance, satisfaction, financial performance, and ROI; produce post-event analysis with recommendations for improvement.

Job Requirements (Qualifications, Knowledge & Experience Required)

Bachelor's degree in Events Management, Business Administration, Marketing or related field

• Minimum 5 years' experience in events industry, with proven track record managing large-scale events (island-wide festivals, MICE, public events)

• Valid Singapore Class 3 Driver's License (manual) for site visits and logistics coordination

• Strong knowledge of government procurement and tender procedures, including experience in RFP preparation, evaluation and contract awarding

• Demonstrated financial acumen with strong budgeting, forecasting and reporting capabilities

• Creative ability to conceptualise innovative events aligned with branding strategy

• Excellence in stakeholder management, including strong interpersonal, negotiation and relationship-building skills

• Meticulous attention to detail with ability to manage multiple projects simultaneously

• Proficiency in Microsoft Office suite; experience with budgeting/procurement systems; knowledge of ticketing/event management platforms is advantageous

• Experience in MICE or integrated resort events

• Proven track record in driving business growth through creative event strategies and partnerships