Assistant Manager (E-Commerce Growth)

NTUC Fairprice Co-operative Ltd; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading retail cooperative in Singapore is seeking a Data Analyst to enhance its Retail Media business. The successful candidate will focus on leveraging data insights to improve campaign effectiveness and support new growth initiatives. Ideal applicants will have over 5 years of experience in analytics, particularly in e-Commerce or ad tech, and be skilled in data visualization tools like Google BigQuery and Looker.

Qualifications

• 5+ years of relevant work experience in Analytics or Insights roles.
• Experience in e-Commerce, digital advertising, retail media or ad tech is a plus.
• Strong capability in querying and reporting.

Responsibilities

• Monitor key Retail Media campaign metrics and generate actionable insights.
• Design comprehensive measurement strategies for campaigns.
• Advise on quantitative approaches for new Retail Media solutions.

Skills

Data-driven decision making

Digital advertising metrics

Data visualization

Stakeholder management

Tools

Google BigQuery

Looker

Amplitude

Job description

Overview

As part of FairPrice Group’s Omnichannel COE, the Growth team helps to enable data-driven decision making by leveraging data across all of FPG omnichannel touchpoints. Key focus areas include identifying user friction across both online and offline journeys, understanding drivers of engagement, and tracking performance metrics for digital campaigns and the overall app platform. In this role, you will contribute to the growth of our Retail Media business. This will include providing data insights to track and manage the performance of existing retail media solutions, and supporting new growth initiatives to expand our advertising solution suite.

Key Responsibilities

• Actively monitor key Retail Media campaign metrics like traffic, engagement, conversion, sales attribution and incrementality metrics, and generate actionable insights for internal teams.
• Improve the effectiveness of campaigns by leveraging first-party behavioral and transactional data to build an understanding of the user, and to guide decisions on audience segmentation and targeting strategies.
• Be the ‘data backbone’ for the Retail Media team: design, implement, and optimize comprehensive measurement strategies for campaigns and solutions, and ensure alignment with advertiser objectives and commercial outcomes.
• Drive growth by supporting new Retail Media solutions: Advise and implement the right quantitative approach to test and measure the impact of new initiatives (e.g., through A/B testing, cohort analysis).
• Work closely with Product and Data Engineering teams to feedback, improve and influence the definition and tracking of core events & properties.
• Champion the use of data and empower business users to leverage data through self-serve tools.

Job Requirements

• 5+ years of relevant work experience in Digital / Product / Business Analytics or Insights roles. Past experience in the e-Commerce, digital advertising, retail media or ad tech industry is a plus.
• Strong in querying, data visualisation and reporting (including presentations). Past experience with data tools like Google BigQuery, Looker, and Amplitude is a plus.
• Strong understanding of digital advertising metrics, attribution models, and incrementality measurement.
• Strong stakeholder management and communication skills. Able to articulate complex analysis in a clear and easy to understand manner.
• Strong desire for close collaboration with business teams, and to make an impact through your work.
• Able to work independently in a high-growth environment.