Assistant Manager, Digital Marketing

Key Responsibilities:

• Drive social media marketing strategy, content, and execution.
• Work closely with marketing and business leaders to translate business goals and objectives into meaningful digital campaigns and programs that deliver engagement, leads, funnel, and revenue.
• Social media content creation for solutions and services, maintain content and creativity calendar.
• Lead Starhub solutions and services’ website creation, marketing strategy, planning, activation, and execution.
• Be accountable for setting and managing ambitious KPIs and sharing learnings across cross-functional partners including our Sales and Product teams.
• Lead analytics, insights and research, including website analytics, social media insights, email analytics, etc.
• Drive StarHub Enterprise Business Group (EBG) Website experience.
• Support the product development roadmap, with the creation of new pages and web content.
• Website optimization and search engine optimization for Starhub solutions and services business overall.
• Drive social media strategy for events, campaigns, customer references, etc.
• Work with internal comm. teams on EBG-related email campaigns and inform them about new products and events.
• Project manage campaigns with the help of external agency partners and work across functions and business groups.

Qualifications:

• Bachelor Degree in Marketing, Business or relevant practice.
• Minimum of 8 years’ proven experience in Digital Marketing.
• Good knowledge of sales, and marketing organization, and business operations.
• Good verbal and written communication skills.
• Good interpersonal and customer relations skills (internal and external customers).
• Can lead and facilitate teamwork and can work effectively with others especially those with Sales in the implementation and execution of trade marketing initiatives.