Assistant Manager, CRM, Marketing

Borr Drilling; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

A leading company is seeking a Marketing Strategist to plan and execute marketing initiatives, maximize customer engagement, and lead partnership strategies. The ideal candidate will have a strong background in marketing strategy, CRM, and partnership management, along with excellent analytical and communication skills. This role offers an opportunity to be at the forefront of innovative marketing practices within a dynamic environment.

Qualifications

• Minimum 5 years of relevant experience in marketing, CRM, and partnership management.
• Hands-on experience with marketing automation platforms and multi-channel campaigns.
• Strong knowledge of customer segmentation and campaign optimization.

Responsibilities

• Plan, execute, and manage digital marketing strategies.
• Map and optimize customer touchpoints to enhance customer journeys.
• Support development of co-branded marketing campaigns.

Skills

Marketing Strategy

Customer Experience

CRM

Campaign Management

Data Analysis

Creativity

Organizational Skills

Communication Skills

Education

Diploma in Communications/Marketing/Business

Tools

Marketing Automation Platforms

Canva

Adobe Photoshop

Adobe Illustrator

Job description

This role is under Phoenix Commercial Pte. Ltd., a legal entity under Allgreen Properties Ltd.

Job Description

Marketing Strategy & Execution

• Plan, execute, and manage advertising, promotions, and digital marketing strategies in alignment with the Program’s overall objectives and brand vision.
• Conduct market and audience research to recommend effective strategies for member acquisition and engagement.
• Analyze and evaluate the effectiveness of marketing campaigns, providing actionable insights and strategic recommendations for continuous improvement.
• Responsible for planning and managing the marketing budget, ensuring optimal allocation of resources.

Customer Experience & CRM

• Map and optimize customer touchpoints to design seamless and engaging customer journeys.
• Leverage customer data to create meaningful segments and deliver personalized, data-driven marketing campaigns.
• Collaborate with cross-functional teams to ensure a unified and customer-centric approach across all channels.

Creative & Campaign Management

• Work closely with creative agencies and internal stakeholders to develop campaign assets that meet quality standards and brand guidelines.
• Ensure that all creative outputs and messaging are consistent with the Program’s marketing objectives and brand identity.

Partnerships & Co-Marketing

• Support the development and execution of co-branded marketing campaigns and strategic collaborations.
• Identify and assess potential partners aligned with the Program’s strategic goals and audience.
• Manage end-to-end partnership activations, including planning, coordination, rollout, and performance tracking.
• Support partnership contract negotiations and coordinate internal approvals as required.

Other Responsibilities

• Perform other ad-hoc duties as assigned to support the broader marketing and partnership functions.

Job Requirements

• Diploma in Communications/Marketing/Business or related discipline
• Minimum 5 years of relevant experience in marketing, CRM, and partnership management
• Hands-on experience with marketing automation platforms, loyalty programs, and multi-channel campaign execution
• Strong knowledge of customer segmentation, lifecycle journeys, personalization, and campaign optimization
• Proven track record in developing and managing co-marketing partnerships, including outreach and performance tracking
• Comfortable analyzing data and marketing metrics to measure success and optimize campaigns
• Analytical mindset with experience designing automated, intelligent customer journeys
• Creative thinker who generates innovative marketing ideas inspired by industry trends
• Excellent organizational skills with attention to detail and ability to manage multiple projects under tight deadlines
• Self-motivated, proactive, and able to work both independently and collaboratively across teams
• Strong written and verbal communication skills, with clear presentation abilities
• Adaptable, mature, and energetic team player comfortable in fast-evolving environments
• Methodical and systematic approach to work, maintaining quality under pressure
• Proficiency in Canva, Adobe Photoshop, and Adobe Illustrator is a plus