Assistant Manager, Corporate Marketing and Branding

MOH Holdings (Singapore); Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Join a leading healthcare organization as a key member of the Strategic Communications and Marketing Division, contributing to the corporate branding and communications strategies. In this role, you will manage marketing assets, enhance employee engagement, and support MOHH's healthcare agenda while leveraging your experience to deliver impactful content and oversee digital communications.

Qualifications

• 4-5 years of experience in integrated marketing roles, preferably in corporate branding.
• Experience in graphic design, videography, or video editing is a plus.
• Ability to manage various stakeholders effectively.

Responsibilities

• Develop and maintain corporate marketing assets, including website and annual reviews.
• Manage the MOHH corporate LinkedIn account with end-to-end strategies.
• Support brand governance and execute employer branding initiatives.

Skills

Written and spoken English

Interpersonal skills

Attention to detail

Content development

Digital mindset

Education

Bachelor Degree in Communications or Marketing

Tools

MS Office (PowerPoint, Word, Excel, Sharepoint)

Job description

SUMMARY OF THE ROLE

As the holding company of Singapore’s public healthcare institutions, we are always looking for qualified, passionate individuals who are keen to make a valuable contribution to public healthcare. At MOH Holdings, we believe our employees are our greatest asset and we are dedicated in helping them achieve their full potential through professional development and by providing an environment to develop their leadership skills and competencies.

As MOHH's brand custodian, the Strategic Communications and Marketing Division oversees all aspects of corporate branding and communications to grow and strengthen MOHH's identity as well as to drive effective reputation management for the company. We also helm national public education campaigns to support and advance MOH's healthcare agenda for Singapore.

Be a key member of the team that builds the MOHH identity through sound corporate messaging that echoes our brand’s ethos and tell the MOHH story across different touch points – both internally and externally

JOB RESPONSIBILITIES

• Developing and maintaining MOHH corporate marketing assetssuch as annual reviews, the corporate website, corporate templates and videos, as well as curate and manage our corporate gift inventory.
• Working with other Divisionsto develop marketing collaterals that will advance their business objectives, and provide marketing counsel to MOHH’s subsidiaries.
• End-to-end management of the MOHH corporate LinkedIn account, which includes: (i) ideation and strategy, (ii) content creation, (iii) targeting and amplification, and (iv) performance reporting.
• Maintaining brand governance by managing and updating the MOHH Brand Centre and providing support on brand application to ensure compliance.
• Partnering with our Human Resources & Talent Development colleagues to create and execute employer branding initiatives.
• Providing counsel and guidance on internal communications and initiatives to ensure brand consistency and strengthen employee engagement and advocacy

JOB REQUIREMENTS

• Bachelor Degree in Communications or Marketing
• Strong command of written and spoken English, with the ability to develop and repurpose content for different audiences and channels.
• Keen understanding of the power of words in employee engagement and internal communications, with the ability to tailor and nuance messages accordingly.
• Proven experience in planning and executing content with a digital-first mindset.
• Be a team player with good interpersonal skills in managing different stakeholders with diverse opinions and backgrounds.
• Possess great attention to detail with the ability to multi-task and deliver under tight timelines.
• Proficient in MS Office applications, including PowerPoint, Word, Excel, and Sharepoint.
• Experience in graphic design, videography, or video editing is a plus.
• At least 4-5 years of proven experience in integrated marketing roles, with experience in corporate branding, brand governance, as well as employer branding in an agency or in-house setting. Related healthcare sector experience is a bonus.