Assistant Manager, Content Strategist / Producer (2-year contract)

Overall Job Purpose

This role involves managing content for Sentosa’s Chinese social media accounts (WeChat, Weibo, Xiaohongshu), driving engagement and growth. Responsibilities include planning content calendars, promoting products and events, creating compelling content to boost brand awareness and online sales, and overseeing marketing campaigns. You will also assist with visual content for platforms like Facebook, Instagram, and TikTok..

Key Responsibilities

• Work with our content agency to manage and produce content for Sentosa’s Chinese social media accounts on Wechat, Weibo and Xiaohongshu.

• Research trends and identify opportunity to grow our Chinese social media accounts and user engagement among target audiences

• Content and calendar planning to promote Sentosa and its products, events and activities, including products on Sentosa’s online store.

• Create and edit engaging content for the target audience to create awareness of Sentosa, drive conversion on Sentosa’s online store and to inspire a visit to the island.

• Create comprehensive content and marketing campaign briefs

• Plan and oversee the execution of our channels’ marketing campaigns to gain visibility and grow the channels

• Assist to produce image and video posts for other social channels such as Facebook, Instagram and TikTok

Job Requirements

• Proven experience and track record in content creation and social media management, specifically on Xiao Hong Shu, WeChat and Weibo.

• Minimum of 3 years of experience in content production and marketing for the relevant social media channels

• Experience in managing content agency to deliver social content to timelines

• Strong understanding of the Chinese digital landscape and cultural nuances related to travel and tourism.

• Exceptional writing and editing skills in Simplified Chinese, with a knack for storytelling and visual communication.

• Ability to copywrite and edit English copies

• Ability to analyze data and translate insights into actionable strategies.

• End-to-end experience in producing and editing short-form videos

• Skilled in Adobe Photoshop advantageous

• Strong sense of responsibility, ability to work under pressure, excellent copywriting skills, and a good aesthetic sense.

• Good team player