Assistant/Manager, Content Marketing

Borr Drilling; Singapore; On-site; SGD 60,000 - 80,000; Part time

Job summary

A leading event management company in Singapore is seeking an Assistant/Manager in Content Marketing to enhance the Singapore EXPO brand. The role involves developing 360 marketing strategies, managing content creation for various channels, and supporting B2B lead generation. Candidates should have a degree in Marketing, with 4-5 years of marketing experience and a proven track record in event marketing. This is a one-year contract position.

Qualifications

• 4-5 years of marketing experience including project management.
• Proven success in event marketing campaigns.
• Experience with social media and email marketing.

Responsibilities

• Develop content to enhance and communicate the Singapore EXPO brand.
• Formulate B2B and B2C marketing strategies to meet objectives.
• Manage content on onsite digital screens.

Skills

Marketing strategy development

Content creation for social media

Project management

Strong MS Office skills

Education

Degree in Marketing, Communications, or related field

Tools

Marketing tools

Content management systems

Job description

COMPANY DESCRIPTION

If you're passionate about shaping ideas and communities that build the future, we have an exciting opportunity for you.

Constellar convenes businesses, curates ideas, and creates opportunities for sustainable business growth. We are one of Singapore's largest exhibition organisers and the venue manager for Singapore EXPO, based in Singapore with a regional footprint in China, India, and Malaysia. We aim to be a global leader headquartered in Asia, helping businesses scale ideas, communities, and solutions for global impact. We do this by curating and developing influential trade and consumer events for key industries and sectors, connecting people, global marketplaces, and networks for sustainable growth.

Learn more about us at constellar.co

What it's like to work here

Meetings, Incentives, Conventions, and Exhibitions, or MICE, is a vehicle for new businesses, partnerships, and regional cooperation. We have a front seat at the intersection of creativity, communities, and collaboration, with a unique opportunity to connect a global ecosystem of partners, businesses, and consumers daily. Our ambition is to become a global leader made in Asia, and Asia's top MICE company, a vision shared by our shareholders Temasek and Cuscaden Peak Investments.

We recognize the immense opportunity to lead with purpose, demonstrate leadership, and commit to sustainable and responsible business practices, activating impactful networks for sustainable growth.

With about 200 employees, we're a growing company with large aspirations to scale in the next five years. It can get intense and messy at times, but few places can give you a seat at the table to contribute directly to business development, the cultural DNA of an emerging MNC, and building a company proudly made and headquartered in Singapore with global impact. Our two lines of business—events and venues—offer opportunities to cross over and build your career range.

You don't need MICE experience to join us. We're seeking ambitious, entrepreneurial self-starters with a strong sense of ownership, passion, and curiosity, driven by our values of care, ownership, trust, passion, and innovation.

Position: Assistant/Manager, Content Marketing (1-year contract)

Responsibilities

We are looking for an Assistant/Manager, Content Marketing to join our dynamic team and further establish Singapore EXPO as the venue of choice for event organizers. You will develop content to enhance and communicate the Singapore EXPO brand and support marketing activities to drive brand positioning, B2B lead generation, and on-site advertising and promotional activities.

In this role, you will:

• Formulate 360 B2B and B2C marketing strategies to meet objectives.
• Deploy successful marketing campaigns by identifying strategies to grow the customer base, from ideation to execution.

Channel Management and B2C Marketing

• Create engaging content for social media, newsletters, and other channels.
• Update marketing materials and website content as required.
• Engage KOLs for content on B2C campaigns like concerts, consumer shows, and festivals.
• Collaborate with publications on brand and tactical campaigns.

Onsite Communications Support

• Manage content on onsite digital screens and pylons.
• Support advertising and promotional materials.
• Execute marketing activities, including content creation and event management.

Lead Generation (B2B Marketing)

• Develop integrated media campaigns to generate leads.
• Partner with trade channels, trade shows, and associations to increase awareness and leads.
• Support marketing content for trade shows and other events.
• Create content like factsheets, brochures, white papers, and case studies for sales and marketing channels.

Partnerships

• Build strategic relationships with industry players, agencies, and vendors.
• Identify and establish potential collaborations to enhance visitor experience.

PR Support

• Identify media opportunities and new business prospects.

Others

• Understand customer needs and provide solutions.
• Maintain strong relationships with stakeholders.
• Manage marketing budgets.
• Perform other ad hoc tasks as assigned.

Qualifications

• Degree in Marketing, Communications, or related field.
• 4-5 years of marketing experience, including project management.
• Proven success in event marketing campaigns.
• Experience with marketing tools, social media, email marketing, and content management systems.
• Strong MS Office skills.