Assistant Manager, Content and Engagement

Singapore Post Limited; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

A leading postal and logistics company in Singapore is looking for a Content and Engagement Manager. This role involves developing creative content strategies, managing video production, and engaging with the community on social platforms. The ideal candidate has 4-5 years of experience in content production and expertise in social media management. This position offers a dynamic environment to enhance brand visibility and community engagement.

Qualifications

• At least 4-5 years work experience in content production.
• Strong portfolio of video and social media content.
• Experience with social media management and analytics.

Responsibilities

• Develop content strategies to enhance brand visibility.
• Lead production of high-quality video content.
• Act as the brand's voice on social media.

Skills

Content production

Social media management

Community engagement

Project management

Digital marketing

Education

Bachelor of Communications/Arts/Marketing/Media

Job description

The Content and Engagement Manager develops and executes creative, platform-specific content strategies to engage target audiences and enhance brand visibility. They manage end-to-end production of videos and visual posts, create timely and trend-driven content for social platforms, and collaborate with cross-functional teams to ensure brand alignment. The role also supports community engagement and promotes data-driven performance improvements, ensuring all content meets SingPost’s standards and campaign objectives.

Content Production & Strategy [60%]

• Lead the end-to-end production of high-quality video and visual content for social media, from concept to post-production, ensuring alignment with SingPost’s brand and campaign objectives.

• Develop and manage a content calendar for social platforms, ensuring timely and relevant output across channels.

• Collaborate with internal stakeholders (designers, writers, marketing teams) and external partners to deliver cohesive and impactful content.

• Oversee the editing, titling, music selection, animation, and narration of video content to ensure consistency and quality.

• Stay updated on social media platform algorithms and trends to optimise content performance.

Community Management (Philately) [15%]

• Act as the brand’s voice on social platforms (specific to philately community), engaging with followers, responding to queries, and moderating discussions to build a positive online community.

• Monitor social conversations, identify emerging topics or issues, and escalate potential risks to protect brand reputation.

• Foster relationships with key community members, influencers, and partners to grow SingPost’s digital presence.

Marketing Campaign Support [15%]

• Support the planning and execution of integrated marketing campaigns, ensuring content assets are delivered on time and meet campaign objectives.

• Coordinate with campaign managers to ensure content is aligned with campaign messaging and KPIs.

• Track, analyse, and report on content and campaign performance, providing actionable insights for optimisation.

Quality Assurance & Brand Governance [5%]

• Perform regular checks on all published content to ensure accuracy, brand consistency, and compliance with corporate guidelines.

• Manage production schedules, budgets, and resources to deliver projects efficiently and within scope.

Innovation & Continuous Improvement [5%]

• Identify and experiment with new content formats, tools, and technologies to enhance audience engagement.

• Benchmark against industry best practices and competitors to keep SingPost at the forefront of digital content innovation.

Requirements

• Bachelor of Communications/Arts/Marketing/Media, or related field

• At least 4-5 years work experience with some 2-3 years’ experience in content production, with a strong portfolio of video and social media content, preferably within a corporate or agency setting will be advantageous.

• Experience with social media management, analytics, and community engagement.

• Digital marketing knowledge and skillset highly advantageous to support integrated communications campaigns especially knowledge of paid social campaigns and performance marketing.

• Strong project management skills, with the ability to manage multiple priorities and stakeholders simultaneously.