Assistant Manager, Campaign & Promotions

Job Responsibilities

• Assist in the planning and development of guests’ membership and casino programs and promotions

• Participate in the development and implementation of gaming promotions to increase the percentage of rated revenue and drive incremental gaming revenue

• Work with Planning and Analytics teams to create pro forma and ensure costs and complimentaries are managed in accordance with guidelines, monitoring ongoing redemptions and expense against allocated budgets

• Develop marketing and promotion initiatives to ensure that different segments of members are engaged via the appropriate direct marketing channels and frequency

• Monitor competition and cross-industry programs, best practices, and assess applicability and competitiveness

• Prepare reports and analysis to help in the crafting of various strategies and policies

• Provide insight and lead on the targeted group/segment to Business Development team

• Revenue and performance tracking

• Review/Execution of campaign and other system maintenance Ensure effective communication to other departments with respect to communications execution, including but not limited to Call Centre, Marketing Operations, and Business Development

Job Requirements

• Minimum Diploma in Marketing, Business Administration, or a related field

• Minimum 5 years' experience in a similar capacity

• Proven track record in planning and executing successful marketing campaigns

• Excellent analytical skills with the ability to interpret data and leverage insights to drive marketing strategies

• Strong project management skills to effectively coordinate multiple campaigns at a time

• Exceptional communication and interpersonal skills to collaborate with cross-functional teams and build relationships with internal and external stakeholders

• Willingness to work on selected weekends and public holidays