Assistant Manager, Campaign Marketing

Changi Airport Group; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

Changi Airport Group is looking for a Marketing Specialist to lead multi-channel campaigns for their iShopChangi platform. The role requires developing strategic marketing plans, managing execution, and collaborating with stakeholders to enhance brand presence. Ideal candidates should possess strong analytical and project management skills, alongside a proven track record in brand or category marketing.

Qualifications

• Minimally 3 years of experience in brand management or category marketing.
• Experience in campaign strategy development with a proven sales track record.
• Strong experience managing multiple creative and production agencies.

Responsibilities

• Develop and implement marketing growth strategy for non-travellers and traveller segments.
• Manage end-to-end execution of category initiatives and marketing campaigns.
• Conduct market research and analyze shopper behavior for strategy refinement.

Skills

Analytical capabilities

Negotiation skills

Communication skills

Project management

Interpersonal skills

Job description

Job description:

An exciting opportunity awaits marketers who thrive on balancing creativity with commercial impact!

As part of the iShopChangi marketing team—the tax and duty-free online platform of Changi Airport—you will take on a multi-faceted role that balances strategic storytelling with sales-driven execution in a business that uniquely blends the global appeal of travel retail with the agility of eCommerce.

In this role, you will helm high-impact anchor campaigns that drive sales growth and customer engagement across core categories—Beauty, Wines & Spirits, Electronics & Lifestyle—while effectively communicating our value proposition. These campaigns will require you to orchestrate multi-channel communications across influencers, paid media, CRM, content marketing, and digital platforms, ensuring a cohesive and compelling presence that attracts, engages, and converts shoppers across both non-travellers and traveller segments.

If you love the challenge of hitting sales targets while conceptualising compelling marketing campaigns, enjoy working in a dynamic and collaborative environment, and eager to partner with stakeholders and agencies to maximize reach and impact, this role is for you!

Job Descriptions:

Campaign Strategy & Execution

• Strategise, develop and implement an accelerated sales & marketing growth strategy targeting non-travellers and traveller segments

• Handle end-to-end execution of major category initiatives including crafting of key messages, campaign mechanics and content framework across multiple publicity channels

• Manage end-to-end campaign execution, overseeing creative development, media planning, asset production, and performance tracking with the support of agencies and stakeholders.

• Continually review campaign processes and post-campaign evaluations, identifying new ways to improve the effectiveness and efficiency of future sales campaigns

• Conduct market research and competitor analysis to gain insights into online shopper behavior understand buyers’ and sellers’ behavior relative to iShopChangi and identify opportunities to refine marketing strategies.

• Handle content management for anchor campaigns, including website banners, homepage updates, campaign landing pages, eDMs, and social media channels.

Multi-Channel Marketing & Communications

• Orchestrate multi-channel marketing initiatives with stakeholders to maximize reach, ensure consistent messaging, and drive sales through influencer management, paid media, CRM (email marketing), and content marketing.

• Provide strategic oversight, ensuring seamless integration of creative direction, content messaging, and customer journey to align with campaign objectives.

Sales, Market Insights & Growth Optimisation

• Collaborate with merchandising and commercial teams to align marketing efforts with category priorities, revenue targets, and platform growth strategies.

• Manage campaigns P&L to drive site profitability

• Partner with the Partnerships team to identify, establish, and expand local strategic partnerships, strengthening anchor campaigns’ offerings and unique selling propositions (USPs) to enhance iShopChangi’s competitive position.

Requirements:

• Minimally 3 years of working experience in brand management, category marketing or in creative agencies.

• Relevant industry experience in minimally two out of five of these categories: Beauty, Wines & Spirits, Electronics, and Lifestyle portfolio.

• Experience in developing and crafting campaign strategies with a proven track record of securing exponential sales and new customer growth

• Excellent analytical capabilities, and negotiation and communication skills

• Strong experience in briefing and managing multiple creative agencies and production agencies at any given point in time.

• Demonstrated ability to manage multiple projects under tight deadlines in a dynamic, fast-paced environment

• Demonstrated ability to take initiative with projects and anticipate issues of concern

• Positive attitude and able to work independently, but also collaborate as an effective team member in shared knowledge and best practices

• Disciplined organizational skills with strong attention to detail

• Strong interpersonal skills to broadly influence and effectively forge partnerships both internally and externally

• Experience in digital campaign management and a background in e-Commerce will be an advantage