Assistant Manager, Branding

BreadTalk Group Pte Ltd; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading F&B company in Singapore is seeking an Assistant Manager to oversee A&P and brand marketing initiatives. The ideal candidate will manage marketing activities, work with creative teams, and collaborate with internal stakeholders to develop brand strategies. Minimum 5 years of experience in brand management and public relations is required, along with strong digital and content creation skills. This role offers a chance to drive brand growth in a dynamic environment.

Qualifications

• Minimum 5 years’ relevant experience in brand management and marketing, preferably in F&B/FMCG.
• Public relations experience in an agency or in-house is highly advantageous.
• Familiar with handling local media and maintaining good relationships.

Responsibilities

• Deliver and implement marketing campaigns and projects.
• Collaborate with internal business partners to develop brand positioning.
• Develop strategies for revenue and profit growth.

Skills

Public relations experience

Brand management

Digital campaign creation

Content creation

Media relations

Education

Degree / Diploma in Public Relations / Marketing / Mass Communication

Job description

The Assistant Manager is pivotal to success of A&P/brand marketing plans, from development to execution of projects and initiatives, supporting the short and long-term marketing strategy. He/She is comfortable with day-to-day marketing activities, focused on long-term strategy, and thrives under tight deadlines and changing needs. If you are a people-person who loves the challenge of building brands, we want to hear from you.

Job Responsibilities:

Marketing

• Work within the Brand Development team to deliver and implement campaigns and projects, as well as working with the creative team to develop creative briefs to meet objectives for all advertising and communications, including print and digital assets so as to deliver an integrated, end-to-end marketing and communications plans

• Collaborating with internal business partners like Operations, F&B and Finance teams to develop atrium’s brand positioning and marketing plans

• Develop and deliver presentations to landlords and key stakeholders during key stakeholders’ meetings

• Develop revenue and profit growth strategies for the business and tactical execution of the brands’ marketing communication initiatives in support of the business strategy, market goals, and organizational objectives

• Develop revenue and profit growth strategies for the business and take charge of the tactical execution of the brand’s marketing communication initiatives in support of the business strategy, market goals, and organizational objectives. She/he will take lead and when needed, coordinates campaigns and communications through all phases of launch and maintenance, including reporting, analysis and optimization

• Plan and develop public relation plans and activities for the brand, internal & external stakeholders

• Craft, vet through and edit press releases, interviews answers and external/internal communications

• Coordinate, organise and host media food tastings

• Manage and assist with interviews aimed at elevating the positioning and reputation of internal and external stakeholders

• Explore new methods and creative strategies to increase internal and external awareness

• Media monitoring to track consumer sentiments and identify potential stories for consideration, including tracking and reporting of media coverage and engaging stakeholders to partner media outlets and journalists to develop interesting stories

• Build and maintain good relations with media stakeholders and work with the media on requests and queries

Requirements

• Degree / Diploma in Public Relations / Marketing / Mass Communication or related discipline

• Minimum 5 years’ relevant experience, brand management and marketing experience, preferably in the F&B/ FMCG industry

• Public relations experience in an agency environment or in-house is highly advantageous

• Highly creative with experience in creating content and digital campaigns that engage, inform and motivate

• Must be familiar with handling local media to build and maintain good relationships with the press, KOLs and influencers

• Comfortable in digital as well as traditional media

• Possess a good understanding of emerging channels/platforms like social media, video, and content partnerships in relation to media mix

• Ability to develop, maintain and enhance relationships with a variety of internal and external contacts

• Possessing own media contacts is a plus