Assistant Manager (Brand and Business Development)

FairPrice Group; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A leading retail company in Singapore is seeking a Brand and Business Development Assistant Manager to drive their brand strategy and growth. This role requires a minimum of 5 years in brand or marketing within an FMCG context. Responsibilities include analyzing market trends, leading product innovations, and managing commercial targets. The ideal candidate must be a resilient self-starter capable of effective teamwork. This position offers a vibrant work environment and opportunities for professional growth.

Qualifications

• Minimum 5 years of relevant experience in brand/marketing at an FMCG company.
• Experience in business strategy and integrated marketing.
• Self-starter, resilient, and able to work effectively across teams.

Responsibilities

• Identify consumer needs and insights, category trends, and opportunities.
• Define the growth and portfolio strategy for assigned categories.
• Develop plans for new product innovations and campaigns.

Skills

Brand strategy

Sales data analysis

Cross-functional team leadership

Marketing experience

Trade marketing

Education

Degree in any discipline

Job description

Are you interested to drive the brand strategy and growth of a well-loved Singaporean brand?

The Brand and Business Development Assistant Manager (Housebrand) will be responsible for leading our brand’s category and portfolio strategy, and managing the commercial targets for brick & mortar and online channels. He/ she will also be required to:

• Identify consumer needs/ insights, category trends, and commercial opportunities across different channels.
• Lead in-depth analysis of sales data to identify issues and opportunities.
• Define the growth and portfolio strategy for the categories he/ she is leading.
• Develop and implement plans for new product / commercial innovations, including campaign and trade activities.
• Drive growth, track performance, and achieve commercial targets for his/ her portfolio; manage A&P budget.
• Work with cross-functional teams, channel, and agency partners.

Requirements

• Degree in any discipline
• Minimum 5 years of relevant experience, with brand/ marketing experience at a FMCG company.
• Business accountability on sales, market share, marketing spends.
• Proven experience in brand/ business strategy, and integrated marketing.
• Experience leading cross-functional teams, and partnering with media/ creative agencies.
• Experience in trade marketing and working with supermarkets/ grocery chains is a plus.
• Self-starter, resilient, able to deal with ambiguity, and react quickly in a fast-paced environment, can collaborate effectively across teams.