Assistant Manager (Attractions Marketing)

Mandai Wildlife Group; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

Mandai Wildlife Group is seeking a Marketing Manager to develop and execute initiatives that establish Mandai Wildlife Reserve as a community hub. The role includes collaborative campaign strategies to enhance brand loyalty, along with managing marketing budgets, and working closely with creative partners. Ideal candidates should possess a degree in Marketing and relevant experience, showcasing strong skills in brand and digital marketing, project management, and a results-oriented approach.

Qualifications

• At least 4 years of relevant experience in Marketing or related disciplines.
• Experience in Tourism or Hospitality industry preferred.
• Ability to work with multiple stakeholders in a fast-changing environment.

Responsibilities

• Develop, manage and execute local programmes and initiatives for Mandai Wildlife Reserve.
• Conceptualise and execute campaigns to achieve attendance and revenue KPIs.
• Lead all marketing aspects from planning, budgeting, to campaign analysis.

Skills

Branding

Consumer Marketing

Digital Marketing

Project Management

Budget Management

Analytical Skills

Communication

Team Collaboration

Education

Degree in Marketing or Mass Communications

Job description

Mandai Wildlife Group is the steward of Mandai Wildlife Reserve, a unique wildlife and nature destination in Singapore that is home to world-renown wildlife parks which connect visitors to the fascinating world of wildlife. The Group is driving an exciting rejuvenation plan at Mandai Wildlife Reserve, adjacent to Singapore’s Central Catchment Nature Reserve, that will integrate five wildlife parks with distinctive nature-based experiences, green public spaces and an eco-friendly resort.

Main Duties & Responsibilities

• Develop, manage and execute local programmes and initiatives for Mandai Wildlife Reserve (MWR) to establish MWR as the people’s precinct for local residents with the following goals:
• Grow love and pride for MWR amongst local residents
• Deepen loyalty and build advocacy for MWR
• Meet overall brand, attendance and revenue goals for MWR
• Conceptualise, plan and execute various scope and campaigns to achieve attendance and revenue Key Performance Indicators (KPIs) for MWR and its parks, including but not limited to:
• Local destination marketing — for existing and new attraction
• Loyalty marketing — for owned and partner coalition loyalty programme
• Key and tactical campaigns — integrated campaign planning for earned, owned, paid channels
• Lead and/or provide support in all marketing aspects from planning, budgeting, approvals, meeting deadlines, contingency planning, campaign analysis and reporting to deliver quality outputs and outcomes.
• Work collaboratively and effectively with cross-functional teams such as digital & social, creative & design and other multiple internal stakeholders to deliver campaigns and projects.
• Work effectively with creative agencies, production houses and internal design team to develop key visuals, campaign ads and in-market collaterals.
• Work effectively with media agency to execute media campaigns and optimise digital campaigns.
• Manage and monitor marketing budget to improve and achieve optimal ROI.
• Secure and negotiate marketing partnerships with relevant partners or vendors.
• Work on special projects when assigned.
• Other relevant duties as assigned.

Job Requirements

Degree in Marketing, Mass Communications or equivalent.

Highly motivated individual with at least 4 years of relevant experience in Marketing or related disciplines, preferably in Tourism or Hospitality industry.

Proven experience in branding, consumer marketing, integrated consumer marketing, digital marketing, project management and budget management.

Proven capability to work with multiple stakeholders in a fast-changing environment.

Demonstrates ability to adapt quickly, with the flexibility to pivot strategies and plans in response to evolving market demands and business priorities.

High energy self-starter with a positive attitude and ability to multi-task and thrive in a fast-paced environment.

Analytical, results-orientated, and highly organised.

Able to work independently while being a good team player.