Assistant Director of Sales

KECK SENG HOTEL PTE LTD; Singapore; On-site; SGD 70,000 - 120,000; Full time

Job summary

A leading hotel in Singapore seeks an Assistant Director of Sales to elevate its market position and drive revenue growth. The ideal candidate will lead a dynamic sales team, develop strategic plans, and build strong industry relationships. Applicants should possess a Bachelor's degree and demonstrate successful leadership experience in hospitality sales.

Qualifications

• 5–7 years of experience in hospitality sales; 3–4 years in leadership.
• Strong track record in corporate, MICE, or leisure sales.
• Proven success in achieving sales targets.

Responsibilities

• Support revenue and market share growth by leading a sales team.
• Develop strategic sales plans and marketing campaigns.
• Build relationships with corporate clients and oversee key accounts.

Skills

Communication

Negotiation

Stakeholder Engagement

Team Development

Strategic Thinking

Education

Bachelor’s degree in business, Marketing, Hospitality, or related field

Job description

Are you a driven hospitality sales leader looking to take your career to the next level?

We are looking for an Assistant Director of Sales to join our dynamic team and help elevate our hotel’s market position across key and emerging markets.

What You Will Do:

• Support the Director of Sales in driving revenue, occupancy, and market share.
• Lead and mentor a high-performing sales team (Senior Sales Managers, Sales Managers, and Executives).
• Develop and execute strategic sales plans and targeted marketing campaigns.
• Analyze market trends, adapt strategies, and stay ahead of the competition.
• Build strong relationships with corporate clients, decision-makers, and industry partners.
• Oversee key corporate accounts and drive conversion from assigned markets.
• Lead client meetings, sales calls, and market visits to generate new and repeat business.
• Collaborate on budgeting, forecasting, yield management, and performance tracking.
• Represent the hotel at industry events, trade shows, and brand activations.
• Monitor team performance and implement coaching plans for continuous growth.

What We Are Looking For:

• Bachelor’s degree in business, Marketing, Hospitality, or related field.
• 5–7 years of experience in hospitality sales, including 3–4 years in a leadership role.
• Strong track record in corporate, MICE, or leisure sales.
• Proven success in achieving sales targets and managing key accounts.
• Confident leader with coaching experience and a passion for team development.
• Strategic thinker who thrives in a competitive, fast-paced environment.
• Excellent communication, negotiation, and stakeholder engagement skills.
• Willingness to travel for client meetings, sales trips, and events.