Assistant Director of Marketing Communications/Senior Marketing Communications Manager

The Fullerton Hotels and Resorts; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A leading hotel is seeking an Assistant Director of Marketing Communications/Senior Marketing Communications Manager to direct marketing efforts and collaborate with PR agencies. This role involves creating and executing communications plans to enhance the hotel's presence locally and internationally. Candidates should have a degree in relevant fields and extensive experience in PR and marketing management.

Qualifications

• Minimum six years' experience in PR, marketing, or professional services marketing.
• Proven experience working with PR agencies and managing successful PR campaigns.

Responsibilities

• Develop and oversee the Marketing Communications function and achieve revenue goals.
• Collaborate with PR agencies to implement media strategies for the hotel.
• Supervise the marketing communications team and ensure performance standards.

Skills

Public Relations

Marketing Communications

Team Supervision

Education

Diploma or college degree in Communication, Mass Communication, Journalism, or related fields

Job description

Assistant Director of Marketing Communications/Senior Marketing Communications Manager

2 days ago Be among the first 25 applicants

• Achieve the overall Positioning Objectives of the Hotel, contributing to the attainment of revenue goals and profitability obligations to our owner through effective management of the entire Marketing Communications function.
• Develop a Communications Plan within the context of the Business Plan to meet these objectives.
• Coordinate with the Director of Corporate Communications to establish communication priorities for the hotel.
• Ensure effective communication and execution of the Communications Plan by scheduling mailings, press releases, advisories, promotions, and newsworthy events to media contacts.
• Position the Hotel favorably in local and international print and broadcast media from a communications perspective.
• Collaborate with advertising and public relations agencies to develop media strategies and communication plans for various markets, including Singapore.
• Manage relationships with agencies to extend the Hotel’s Marketing Communications efforts effectively.
• Oversee the Hotel’s marketing and client communications programs, including public relations, media relations, copywriting, graphic design, collateral materials, direct mail, and website content.
• Maintain an updated database of media contacts in Singapore, Europe, North America, and Asia Pacific.
• Invite media and partners to experience the Hotel’s offerings, attend events, and CSR activities to foster top-of-mind awareness locally and internationally.
• Conduct site inspections and hosted events, following up with post-visit communications.
• Maintain and update the Corporate Identity Manual and hotel images’ library.
• Work with design companies to produce collateral such as press kits, sales kits, fact sheets, brochures, rate tariffs, and digital directories.
• Coordinate printing and vendor relationships related to marketing and events.
• Supervise the graphic design team, coordinating with external designers and agencies.
• Supervise the Assistant Marketing Communications Manager to achieve goals and objectives.
• Create a motivating and productive environment for the team, fostering professional development.
• Monitor daily activities ensuring compliance with performance standards.
• Implement digital media strategies to build online communities and advocates on social platforms.
• Collaborate with other departments to support promotional campaigns and initiatives.
• Undertake additional tasks as assigned.

Job Requirements

• Diploma or college degree in Communication, Mass Communication, Journalism, or related fields; minimum six years’ experience in PR, marketing, or professional services marketing; or equivalent experience with five years managerial experience.
• Proven experience working with PR agencies and managing successful PR campaigns.

Seniority level

• Director

Employment type

• Full-time

Job function

• Marketing and Sales
• Hospitality

This job posting is active.