Assistant Director, Merchandising Creative

Resorts World Sentosa; Singapore; On-site; SGD 180,000 - 260,000; Full time

Job summary

Resorts World Sentosa is seeking an Assistant Director of Merchandising Creative to lead our merchandising strategy, product development, and retail assortment planning. You will drive revenue growth and guest satisfaction through compelling product stories and strong vendor partnerships.

You will manage sourcing, budgeting, and analysis of sales performance, ensure brand alignment, and guide visual merchandising with the VM team for events and launches to create memorable guest experiences.

Qualifications

• Bachelor’s degree in a related discipline.
• 10 years of relevant experience in the tourism or hospitality industry.
• Experience in developing sustainable and/or educational product lines.
• Ability to influence at all levels to drive results in a dynamic environment.
• Strategic mindset with strong commercial awareness and market trend knowledge.
• Strong leadership and collaborative cross-functional skills.
• Excellent oral and written communication and analytical skills.

Responsibilities

• Develop and execute the overall merchandising strategy aligned with brand and customer experience goals.
• Analyze market trends, customer preferences, and competitive offerings to create innovative product lines.
• Collaborate with design, licensing, and external vendors to develop exclusive products.
• Oversee sourcing, negotiation, and procurement of merchandise from local and international suppliers.
• Ensure products meet quality standards and comply with safety regulations.
• Champion exclusive, limited-edition products to drive purchases and guest memories.
• Ensure product selection enhances guest experience and aligns with expectations.
• Analyze guest feedback and sales data to improve merchandising mix.
• Ensure VM guidelines are followed in-store visuals.
• Collaborate with cross-functional teams on re-zoning and profitability.
• Guide VM team on events and launch execution.
• Ensure VM spend is within budget allocated.

Skills

Leadership

Strategic thinking

Commercial awareness

Vendor management

Team building

Communication

Education

Bachelor’s degree in a related discipline

Job description

The Assistant Director of Merchandising Creative leads the merchandising strategy, product development, retail assortment planning and visual merchandising to drive revenue growth and enhance guest experience. The role oversees sourcing, vendor partnerships, budgeting, sales performance, and profitability while ensuring products align with brand objectives, market trends, and guest preferences. The incumbent also champions the development of exclusive merchandise and uses data-driven insights to optimize product offerings and create memorable guest experiences.

Key Responsibilities

• Develop and execute the overall merchandising strategy that is aligned with the brand and customer experience goals.
• Analyze market trends, customer preferences, and competitive offerings to create innovative and appealing product lines.

Product Development & Sourcing

• Collaborate with design, licensing, and external vendors to develop exclusive, high-quality products.
• Oversee sourcing, negotiation, and procurement of merchandise from local and international suppliers.
• Ensure that products meet quality standards and comply with safety regulations.
• Champion the creation of exclusive, limited-edition products that encourage purchases and create lasting memories for guests.
• Ensure that the product selection enhances the guest experience and aligns with their expectations.
• Analyze guest feedback and sales data to continuously improve the merchandising mix.
• Ensure that visual merchandising of the stores adhered to guidelines
• Collaborate with cross functional teams on re-zoning ensure profitability
• Guide, plan with VM team on all events and launch execution
• Ensure VM spend is within budget allocated

Job Requirements

• Bachelor’s degree in a related discipline.
• 10 years of relevant experience in the tourism or hospitality industry.
• Experience in successfully developing and creating sustainable and/or educational product lines.
• Ability to influence at all levels of the organization to drive results and successfully manage competing demands in a dynamic environment.
• Strategic in mindset with a high level of commercial awareness and be on top of the trends relating to market dynamics, customer base and competition.
• Strong leadership capability in building high performing and collaborative teams, and fostering diverse and creative ideas on products and services.
• Excellent oral and written communication and analytical skills.