Assistant Director/Director, Events Planning

Resorts World Sentosa; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A leading entertainment company in Singapore is seeking an Assistant Director/Director, Events Planning. This role will lead the strategic development and execution of events across Universal Studios Singapore and Adventure Cove Waterpark. Candidates should have a bachelor's degree and 8-10 years of experience in event planning and hospitality, alongside strong leadership and project management skills. The position involves collaborating with various teams to ensure engaging and successful events.

Qualifications

• 8 to 10 years of experience in events planning, hospitality, or guest services.
• Experience managing creative projects in large-scale entertainment or tourism environments.
• Proven ability to form and implement lasting partnerships in relevant communities.

Responsibilities

• Conceptualise and develop strategic plans for events.
• Collaborate with cross-functional teams for innovative event concepts.
• Lead a team of event planners ensuring successful execution.

Skills

Leadership skills

Project management

Communication skills

Creative thinking

Budgeting

Education

Bachelor’s degree in hospitality management, event management, marketing, or a related field

Job description

The Assistant Director/Director, Events Planning leads the strategic development, coordination, and execution of all events and seasonal programming across Universal Studios Singapore (USS) and Adventure Cove Waterpark (ACW). This role is responsible for creating immersive, memorable experiences that drive attendance, enhance brand engagement, and support revenue goals. The role brings creative vision, operational expertise, and strong leadership to deliver world-class events.

Job Responsibilities:

• Conceptualise, develop and implement the strategic plan for events planning and premium offerings in alignment with the Business Units’ overall business objectives.

• Collaborate with cross-functional teams, including marketing operations, sales, and entertainment, to develop innovative event concepts and premium offerings that enhance guest experience and drive revenue.

• Lead a team of event planners and coordinators, providing guidance, support, and mentoring to ensure successful execution of events and premium experiences.

• Manage the end-to-end event planning process, including concept development, budgeting, vendor management, contract negotiations, logistics, and on-site execution.

• Identify and establish strategic partnerships and collaborations with external event organisers, brands, and sponsors to enhance the variety and appeal of events and premium offerings.

• Build strong network of partners and bring in trendy/engaging partnership events to the parks aligned to the branding and positioning of USS and ACW respectively.

• Conduct market research and analysis to identify emerging trends, customer preferences, and competitive landscape in the events and premium offerings space.

• Collaborate with the marketing team to develop comprehensive and creative marketing and promotional strategies for events and premium offerings, ensuring maximum reach and impact.

• Monitor and evaluate the success of events and premium offerings through post-event analysis, guest feedback, and financial performance tracking.

• Continuously explore and recommend new ideas, technologies, and trends to enhance the quality and uniqueness of events and premium experiences.

• Ensure adherence to health, safety, management & regulatory guidelines in all event planning and premium offerings activities.

Job Requirements:

• Bachelor’s degree in hospitality management, event management, marketing, or a related field.

• 8 to 10 years of experience in events planning, hospitality, or guest services.

• Experience in managing creative projects in large-scale entertainment or tourism environment.

• Proven track record in successfully leading and managing flagship events in the entertainment/arts/music scene, as well as a wide range of events and premium experiences, including corporate events, festivals, product launches, and VIP offerings.

• Strong leadership skills with the ability to effectively manage and inspire a team.

• Exceptional organisational and project management skills, with the ability to prioritise tasks, meet deadlines, handle multiple priorities simultaneously and meet dynamic demands.

• Proven ability to form and implement lasting partnerships in relevant communities.

• Strong interpersonal, verbal and written communication skills, including presentation skills, with the ability to build relationships and negotiate contracts with external vendors and partners.

• Strategic mindset with the ability to identify and leverage market trends, customer insights, and industry best practices to drive innovation.

• Ability to balance commercial and operations in decision making.

• Proficient in budgeting and financial analysis, with the ability to develop and manage budgets effectively.

• Creative thinking and problem-solving abilities, with a focus on delivering exceptional guest experiences.

• Resilient, adaptable and able to work through issues and provide solutions in a challenging and fast paced environment.

• Flexibility to work evenings, weekends, and public holidays as required by event schedules.