Assistant Director, Brand & Creative Strategy | 11 Month Contract

APBA TG Human Resource Pte Ltd; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A leading company in Singapore seeks an Associate Director, Brand & Creative Strategist to lead brand storytelling and develop integrated campaigns for a public sector organization. This role offers the chance to shape the narrative around national tech and media initiatives, requiring a strategic thinker with extensive experience in the creative industry.

Benefits

Impactful organization shaping Singapore’s digital future

Lead branding initiatives with national reach

Collaborate with passionate teams

Qualifications

• 8–10 years of experience in the creative industry or brand/communications roles.
• Proven ability to engage and manage senior stakeholders.
• Strong understanding of brand building and audience insights.

Responsibilities

• Lead the development of thematic brand narratives and campaigns.
• Craft engaging stories for B2B and B2C audiences.
• Collaborate with third-party agencies for impactful campaign plans.

Skills

Creative thinking

Stakeholder management

Brand building

Audience insights

Communications planning

Job description

Position: Associate Director, Brand & Creative Strategist

Location: Central

Working Hours: Monday to Friday, Office Hours

Contract Type: Full-Time, 1 Year Contract

About the Role

We are looking for a highly creative and strategic individual to take the lead in brand storytelling and narrative development for a public sector organisation involved in shaping Singapore’s infocomms, media, and technology landscape. As the Assistant Director / Senior Manager (Brand Storytelling), you will craft compelling narratives and integrated campaigns that build awareness, drive engagement, and resonate across diverse audiences and platforms.

This is a unique opportunity to drive high-impact communications that support national-level tech and media initiatives.

Key Responsibilities

• Lead the development of thematic brand narratives that unify key messages from across business units

• Craft engaging stories that resonate with both B2B and B2C audiences, making complex topics accessible and inspiring

• Translate brand stories into integrated campaign ideas and content strategies across platforms (digital, social, web, events, etc.)

• Collaborate with third-party agencies (creative, research, media) to develop impactful and data-informed campaign plans

• Shape content and narratives across owned channels (e.g., website, social media) to maintain a consistent and powerful brand voice

• Work closely with a creative partner to bring campaigns and activations to life

• Present strategies and campaign ideas effectively to internal stakeholders and senior leadership

Requirements

• At least 8–10 years of experience in the creative industry, creative agencies, or in-house brand/communications roles

• Proven ability to engage and manage senior stakeholders

• Strong understanding of brand building, audience insights, and communications planning

• Skilled in connecting research and data with storytelling to inform messaging and content

• Familiar with media consumption patterns across B2B and B2C segments

• Strategic thinker who understands brand values and potential risk points

• Broad knowledge of infocomm, digital, or technology trends

• Comfortable managing multiple projects simultaneously under tight timelines

Preferred Skills

• Strong creative thinking and the ability to balance creative intuition with strategic reasoning

• Excellent presentation skills, including experience presenting to senior audiences

• Familiarity with campaign production processes and storytelling across multimedia platforms

• High energy, adaptable, and thrives in a fast-paced environment

• Experience in multi-touchpoint marketing and channel strengths/weaknesses is a plus

Why Join

• Be part of an impactful organisation that shapes Singapore’s digital and media future

• Lead branding initiatives with national reach

• Collaborate with passionate, purpose-driven teams and stakeholders

• Opportunity to influence how stories in tech, media, and innovation are told

Kindly email your resume to: [e-mail]

We regret to inform that only shortlisted candidates will be notified.