Assistant Digital & Performance Marketing Manager

Volkswagen Group Singapore; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

Volkswagen Group Singapore is seeking an Assistant Digital & Performance Marketing Manager to lead the development of a comprehensive digital ecosystem. The successful candidate will manage campaigns across various platforms, optimize performance through analytics and A/B testing, and enhance SEO strategies. This is a dynamic opportunity to contribute to one of the world's leading automotive brands in a vibrant and innovative environment.

Benefits

Opportunities for professional development

Supportive work culture

Innovative company environment

Qualifications

• 6+ years of digital / performance marketing experience.
• Up-to-date knowledge on key functionalities and offerings of Meta, Google, TikTok ad platforms.
• Ability to turn complex data into clear, actionable insights.

Responsibilities

• Plan, execute, and optimize integrated awareness and lead generation campaigns.
• Design and execute A/B tests for performance optimization.
• Drive the SEO strategy for brand-owned digital channels.

Skills

Digital Marketing

Performance Marketing

Analytics

SEO

Collaboration

Education

Bachelor's degree in Marketing or related field

Tools

Meta

Google Ads

TikTok

Job description

We're looking for a highly skilled Assistant Digital & Performance Marketing Manager to join Volkswagen Group Singapore's group function. You'll be instrumental in shaping our comprehensive digital ecosystem across all brands, focusing on driving performance, innovation, and strategic growth through advanced digital and media strategies.

Key Responsibilities:

Strategic Campaign Management: Plan, execute, and optimize integrated always-on and ad-hoc awareness and lead generation campaigns (e.g., product launches, special events) across a diverse range of paid digital platforms, including Meta, Google, TikTok, and other emerging paid channels.

Performance Optimization & Experimentation: Design and execute rigorous A/B tests and experimentation frameworks to continuously enhance campaign performance, identify new growth opportunities, and improve key metrics. This includes testing new audiences, ad formats, creative variations, bidding strategies, and leveraging new platform features.

Advanced Analytics & Reporting: Prepare and deliver comprehensive performance reports, providing deep dives into campaign results, Return on Investment (ROI), and Cost Per Acquisition (CPA). Translate complex data into actionable insights and strategic recommendations for ongoing optimization.

Future Media & Trend Scouting: Proactively research and identify emerging digital media trends, new platforms, advertising technologies, and innovative content formats (e.g., short-form video, interactive experiences, AI-driven creative). Develop proposals for integrating these into future marketing strategies to stay ahead of the curve.

SEO & Organic Growth Strategy: Drive the Search Engine Optimization (SEO) strategy for brand-owned digital channels, including the website and other online touchpoints. Implement technical SEO enhancements, keyword research, content optimization, and link-building initiatives to maximize organic visibility and traffic.

Content & Creative Guidance: Collaborate closely with brand marketing managers and media agencies to guide the development of high-performing creative assets. Provide data-driven recommendations for creative optimization based on performance insights and emerging media best practices.

Integrated Strategy & Stakeholder Management: Work effectively with internal and external stakeholders—including brand marketing, creative teams, and media agencies—to develop and present integrated campaign strategies, detailed performance results, and actionable insights to senior management.

Cross-Functional Collaboration: Partner cross-functionally with sales, aftersales, IT, and product teams to ensure seamless delivery and execution of digital campaigns and initiatives, aligning marketing efforts with overall business objectives.

Budget Management & Allocation: Strategically plan and manage advertising budgets across various paid media channels, ensuring efficient allocation and maximizing ad spend effectiveness.

Digital Customer Journey Enhancement: Propose, lead, and implement beta initiatives focused on enhancing the end-to-end digital customer journey and expanding digital touchpoints across the entire marketing and sales funnel. This includes exploring new technologies for lead nurturing, personalization, and conversion rate optimization.

What You’ll Bring

A highly skilled digital marketer with a knack for innovation and strategic growth. Someone who thrives in a fast-paced environment and is always eager to learn and adapt.

A team player who can collaborate effectively with various stakeholders.

An analytical mind that can turn complex data into clear, actionable insights.

6+ years of digital / performance marketing experience.

Up-to-date knowledge on key functionalities and offerings of Meta, Google, TikTok ad platforms.

Why Join Us?

Innovative Environment: Be part of a team that's at the forefront of digital marketing innovation.

Career Growth: Opportunities for professional development and career advancement.

Dynamic Culture: Work in a vibrant and supportive environment that values creativity and collaboration.

Impact: Play a key role in shaping the digital ecosystem of one of the world's leading automotive brands.

If you're ready to make a significant impact and drive the future of digital marketing at Volkswagen Group Singapore, we want to hear from you!

By submitting your application, it has been deemed that you acknowledge and agree that Volkswagen Group Singapore Pte Ltd may collect, use and disclose your data as provided in this submission for verification, evaluation and other recruitment-related purposes in accordance with the Personal Data Protection Act.

We regret that only shortlisted applicants will be notified.