ASSISTANT DIGITAL MARKETING MANAGER

Upper Spring Consulting; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading consulting firm is seeking an Assistant Digital Marketing Manager to enhance its client's digital presence. The role involves developing strategic marketing initiatives, managing digital campaigns across platforms, and analyzing performance metrics to ensure optimal engagement and ROI. Ideal candidates will be degree holders with 3-5 years of relevant FMCG experience and knowledge of digital trends.

Qualifications

• Degree holder.
• 3-5 years relevant digital experience in FMCG.
• Knowledge of SEO/SEM and web analytics.

Responsibilities

• Develop and execute overall digital marketing strategy.
• Manage digital marketing budgets to optimize ROI.
• Analyze campaign performance and benchmark performance.

Skills

Digital marketing strategy

Social media management

SEO

SEM

Data analysis

Customer journey understanding

Communication skills

Content development

Education

Degree

Tools

Google Analytics

Job description

We are representing our client, a well-established FMCG retailer to look for an Assistant Digital Marketing Manager to complement the existing team.Job Description

• Develop and execute the overall digital marketing strategy to support business objectives, ensuring a seamless and engaging online customer journey across all platforms including social media, eStore, and digital channels.
• Collaborate with campaign leads and cross-functional teams to develop integrated digital media plans, aligning efforts across A&P, Online Business, and CRM to deliver cohesive, full-funnel campaign experiences.
• Lead content and community management across social media platforms, ensuring brand consistency, timely engagement, and relevance to drive awareness and affinity.
• Drive and manage the company’s new Retail Media Platform by working cross-functionally with internal teams, brand partners, and external vendors to shape the offering, onboard stakeholders, and drive media monetization opportunities through data-driven ad solutions.
• Manage digital performance agencies to plan, execute, and optimize campaigns across SEO, SEM, paid social, display, and affiliate channels.
• Monitor and analyze digital campaign performance using analytics tools to improve traffic, engagement, conversion rates, and ROI across both online and offline channels.
• Conduct ongoing competitor and digital trend analysis through social listening and digital monitoring tools to uncover opportunities and benchmark performance.
• Manage digital marketing budgets to ensure optimal investment efficiency, with clear tracking of ROI and performance against defined KPIs.
• Stay abreast of emerging digital technologies and marketing innovations, proactively applying relevant insights to keep the brand at the forefront of digital engagement.

Requirements

• Degree holder.
• At least 3-5 years of relevant digital experience from FMCG industry.
• Prior experience on ecommerce platform will be considered favorably.
• Knowledge on SEO/SEM as well as web analytic tools.
• Possess keen interest in the latest digital and eCommerce trends.
• Customer-focused with strong reliance on data, analysis and insight.
• Experience using Google Analytics with a good understanding of UX and the customer journey.
• Flexible and adaptable to new challenges.
• Ability to multi-task and adapt to complex, fast-changing work environment.
• Excellent communication and interpersonal skills.
• Digitally inclined.
• Keen interest in social media content development.