Assistant Digital Marketing Manager

SK Jewellery Group; Singapore; On-site; SGD 50,000 - 80,000; Full time

Job summary

A leading e-commerce firm in Singapore is seeking a Digital Marketing Manager to drive impactful digital campaigns and manage a team. Ideal candidates will have 3-5 years of experience in digital marketing, particularly in e-commerce, and strong skills in performance marketing, CRM management, and data analysis. This role offers opportunities for growth and the chance to influence customer engagement strategies.

Qualifications

• Minimum 3 - 5 years in the digital marketing space, preferably e-commerce.
• Proven experience in performance marketing across paid media channels.
• Proficiency in customer lifecycle management.

Responsibilities

• Lead the rollout of monthly digital campaigns across platforms.
• Guide the team towards fulfilment of KPIs and metrics.
• Perform data analysis to improve user journeys and site conversion rates.
• Leverage customer data to drive retention and repeat purchases.
• Collaborate with creatives to deliver impactful campaigns.

Skills

Performance marketing

Stakeholder management

Data analysis

CRM management

Content strategy

Education

Degree in Marketing/Advertising/Communication

Tools

GA4

CRM platforms

Heatmaps

Google Ads

Meta

TikTok

Job description

Responsibilities

• Campaign Management: Lead the rollout of monthly digital campaigns – from ideation to execution – across Meta, email, and website platforms. Ensure messaging, visuals, and targeting align with brand direction and conversion goals.

• Stakeholder Management: Lead and guide the team towards fulfilment of KPIs and metrics. Work together with agencies on higher level thought analysis and strategies.

• Analytics & Optimisation: Perform data analysis using GA4, heatmaps, and web performance tools. Identify drop-off points, surface UX/CRO opportunities, and work with agencies to improve user journeys and site conversion rates.

• CRM & Retention Marketing:Leverage customer data (via CDP/CRM platforms) to identify lifecycle gaps, segment behaviours, and proposed automated flow adjustments to drive retention, repeat purchases, and customer lifetime value.

• Content & Paid Media Strategy: Ensure that campaign visuals, video, and ad formats are planned effectively for each channel. Collaborate with creatives and media planners to deliver impactful campaigns with measurable ROI.

• Reporting and Optimisation: Develop performance dashboards and reports on a timely basis. Stay up to date on emerging trends, tools, and best practices in digital marketing.

What we are looking for

• Degree in Marketing/Advertising/Communication or a related discipline

• Minimum 3 - 5 years in the digital marketing space, preferably e-commerce

• Proven experience in performance marketing across paid media channels such as Google Ads, Meta, TikTok, and other relevant digital channels

• Positive and vibrantwith a go-getter attitude towards e-commerce

• Strong people management skills in leading a team towards KPI and targets

• Proficiency in customer lifecycle management – email, push notifications, WhatsApp marketing via the use of a CRM platform

• Creative eye for content and messaging