Assistant Digital Marketing Manager

Watsons Singapore; Singapore; On-site; SGD 50,000 - 80,000; Full time

Job summary

Watsons Singapore is looking for an Assistant Digital Marketing Manager to spearhead strategic digital initiatives and enhance brand visibility. This role is pivotal in executing integrated campaigns across online and offline channels, ensuring a seamless customer journey and maximizing media efficiency. The ideal candidate will have 3-5 years of experience in digital marketing, particularly within the FMCG industry, and possess strong analytical and communication skills. Join a collaborative team dedicated to innovation in beauty and health retail!

Benefits

Career growth opportunities

Flexible workspace

Staff discounts and membership perks

Qualifications

• At least 3-5 years of relevant digital experience in FMCG or digital media.
• Knowledge of SEO/SEM and web analytic tools.
• Strong data analysis and customer focus.

Responsibilities

• Lead the planning and execution of digital marketing strategies.
• Drive performance across SEO, SEM, and social media.
• Manage digital marketing budgets and track ROI.

Skills

Digital Marketing

SEO

SEM

Content Marketing

Analytical Skills

Social Media

Education

Degree holder

Tools

Google Analytics

Job description

Who We Are Looking For?

We are seeking a strategic, data-driven Assistant Digital Marketing Manager to lead the planning and execution of our digital and social media initiatives. This role plays a critical part in driving our Offline + Online (O+O) marketing strategy, with the goal of increasing brand visibility, deepening customer engagement, and driving traffic and sales across both physical and digital channels.

The successful candidate will oversee the end-to-end management of digital performance channels—including SEO, SEM, paid social, content marketing, and programmatic media—to deliver integrated campaigns that support brand building, promotional amplification, and sales conversion.

Beyond channel execution, this role will work closely with cross-functional teams to integrate initiatives across key business pillars: Advertising & Promotions (A&P), Online Business, and CRM. A key responsibility will be to consolidate campaign efforts into a unified, full-funnel marketing strategy for each campaign cycle—ensuring consistency in messaging, maximizing media efficiency, and driving synergy between online and offline customer journeys.

This is a high-impact role for a digitally savvy marketer who thrives in a fast-paced, performance-driven environment and is passionate about building customer-centric, omnichannel marketing experiences.

What Awaits You:

• Develop and execute the overall digital marketing strategy to support business objectives, ensuring a seamless and engaging online customer journey across all platforms including social media, eStore, and digital channels.
• Collaborate with campaign leads and cross-functional teams to develop integrated digital media plans, aligning efforts across A&P, Online Business, and CRM to deliver cohesive, full-funnel campaign experiences.
• Lead content and community management across social media platforms—ensuring brand consistency, timely engagement, and relevance to drive awareness and affinity.
• Drive and manage the company’s new Retail Media Platform by working cross-functionally with internal teams, brand partners, and external vendors to shape the offering, onboard stakeholders, and drive media monetization opportunities through data-driven ad solutions.
• Manage digital performance agencies to plan, execute, and optimize campaigns across SEO, SEM, paid social, display, and affiliate channels.
• Monitor and analyze digital campaign performance using analytics tools to improve traffic, engagement, conversion rates, and ROI across both online and offline channels.
• Conduct ongoing competitor and digital trend analysis through social listening and digital monitoring tools to uncover opportunities and benchmark performance.
• Manage digital marketing budgets to ensure optimal investment efficiency, with clear tracking of ROI and performance against defined KPIs.
• Stay abreast of emerging digital technologies and marketing innovations, proactively applying relevant insights to keep the brand at the forefront of digital engagement.

We Are Excited About You If You Have:

• Degree holder
• At least 3-5 years of relevant digital experience from related industries such as FMCG brands or digital media agency
• Prior experience on ecommerce platform will be considered favorably
• Knowledge on SEO/SEM as well as web analytic tools
• Possess keen interest in the latest digital and eCommerce trends
• Customers focused with strong reliance on data, analysis and insight
• Experience using Google Analytics with a good understanding of UX and the customer journey
• Flexible and adaptable to new challenges
• Ability to multi-task and adapt to complex, fast-changing work environment
• Excellent communication and interpersonal skills
• Digitally inclined
• Keen interest in social media content development

Why Should You Join Watsons?

Watsons is Singapore’s leading beauty and health retailer with more than 90 stores located islandwide. We inspire and enable every one of our customers to Look Good, Do Good, Feel Great every day.

We are building a culture that you will be proud to be part of. We foster an open culture of communication and innovation, readying the company to be agile for changes in the new retail age.

Why You Will Love Working Here:

• Fun and collaborative culture in a fast-paced environment with passionate and committed team members make up the Watsons Family!
• Flexible workspace with activity-based working concept that stimulates creativity, collaboration, and communication in a vibrant environment
• Equip our people with the right skills so that they can thrive and stay Fit for the Future.
• Good career growth opportunities and ongoing learning and development
• A competitive compensation package including a wide range of benefits and employee perks
• Privilege staff discount and Watsons membership points and vouchers

Are you ready to make an impact with us? Come join us for a great experience that will prepare you for even bigger challenges!