Assistant Creative Content Strategy Manager

Pedro Group; Singapore; On-site; USD 50,000 - 90,000; Full time

Job summary

An established industry player seeks a dynamic Brand Connector to enhance their content strategy and digital presence. In this role, you will develop compelling narratives that resonate with audiences while managing social media and digital marketing efforts. Collaborating with cross-functional teams, you will ensure that all content aligns with brand aesthetics and messaging. Your expertise in SEO and performance analysis will drive content discoverability and engagement. If you're passionate about fashion and creativity, this is the perfect opportunity to make a significant impact in a vibrant environment.

Qualifications

• 6+ years of experience in the fashion industry is preferred.
• Proficient in copywriting with a creative flair.

Responsibilities

• Develop and execute a content strategy aligned with brand objectives.
• Manage and optimize content across various social media platforms.

Skills

Content Strategy

Social Media Management

SEO Best Practices

Copywriting

Interpersonal Skills

Budget Management

Education

Creative Degree

Communications Degree

Marketing Degree

Tools

Analytics Tools

Content Management Systems

Job description

RESPONSIBILITIES

Brand Connector

• Identify and establish strategic external partnerships (influencer, collectives, artists etc.) to collaborate on creating assets with Brand Communications team

Content Strategy and Planning

• Develop and execute a content strategy that aligns with brand objectives, seasonal campaigns, and product launches.
• Identify storytelling opportunities to build brand identity and strengthen community engagement.
• Plan and manage the content calendar to ensure timely delivery of high-quality assets.

Content Creation & Curation

• Oversee the production of engaging content, including social media posts, blog articles, newsletters, videos, and campaign visuals.
• Collaborate with designers, photographers, videographers, and stylists to create visually compelling narratives.
• Ensure all content reflects the brand’s aesthetic, tone of voice, and messaging guidelines.

Social Media & Digital Marketing

• Manage and optimize content for various platforms (Instagram, TikTok, YouTube, website, etc.), ensuring consistency across all channels.
• Work with the marketing team to amplify content through paid media, influencer partnerships, and collaborations.
• Monitor trends, competitor content, and audience behavior to refine strategies and stay ahead in the fashion industry.

SEO & Performance Analysis

• Implement SEO best practices to improve content discoverability and organic traffic.
• Track content performance using analytics tools, providing insights and recommendations for continuous improvement.
• Conduct A/B testing on content formats, headlines, and visuals to enhance engagement and conversion rates.

Cross-functional Collaboration

• Work closely with product, e-commerce, and PR teams to align messaging and storytelling across all touchpoints.
• Support fashion shows, launches, and activations by creating pre-event buzz and post-event content recaps

Budget Management & Other Adhoc Duties

• Review content budget allocations and expenses closely with producers
• Project yearly creative budget needs according to business needs
• Support the team with any ad-hoc projects assigned by superior

REQUIREMENTS

• Creative, Communications or Marketing Degree or related disciplines
• Preferable with at least 6 years’ experience in the fashion industry
• Proficient in copy writing, and full of inspirations and creative juice
• Pleasant disposition with excellent interpersonal skills
• Organized and detail oriented
• Interest in luxury/fashion, art and design