Assistant Brand Manager [Woodlands | 5 days | up to $5500] - LCYL

THE SUPREME HR ADVISORY PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A recruitment agency in Woodlands is seeking a Trade Marketing Manager to drive brand growth through strategic marketing and collaboration with sales teams. The ideal candidate will have a degree in Business or Marketing and 3–5 years of experience in trade marketing or brand management, particularly within the FMCG sector. Proficient skills in Microsoft Office are required to analyze performance and develop effective promotions.

Qualifications

• 3–5 years of experience in trade marketing or brand management.
• Knowledge of retail channels and promotions.
• Strong analytical skills to track performance.

Responsibilities

• Drive brand growth through trade marketing strategies.
• Collaborate with Sales on brand strategies.
• Monitor inventory flow to prevent stock-outs.
• Prepare and analyze sales performance reports.
• Develop and evaluate trade promotions.

Skills

Trade marketing strategies

Brand management

Sales alignment

Inventory management

Microsoft Excel

Promotions execution

Education

Degree/Diploma in Business or Marketing

Tools

Microsoft PowerPoint

Job description

Overview

• Location: Woodlands
• Salary: $4500 - $5500
• Working days: Monday - Friday (7.30am -5pm / 8am-5.30pm / 8.30am-6pm)

Responsibilities

• Drive brand growth by developing and executing trade marketing strategies and sales plans that deliver distribution gains, market share, and revenue objectives.
• Brand visibility and drive sales growth.
• Collaborate with the Sales team to align brand strategies with channel opportunities, ensuring strong execution and commercial outcomes.
• Monitor and manage inventory flow with the purchasing team to prevent out-of-stocks and ensure continuous sales performance.
• Prepare, track, and analyse monthly brand and sales performance reports, highlighting results, trade spend efficiency, and ROI on campaigns.
• Develop, execute, and evaluate trade promotions and activation plans to maximize sell-through, shopper conversion, and incremental sales uplift.
• Manage brand promotional funds with a focus on generating sales growth and measurable returns.
• Partner with brand principals/owners to align on sales targets, joint business plans, and growth strategies.
• Undertake any other ad-hoc trade marketing and sales responsibilities to achieve business objectives.

Qualifications

• Degree/Diploma in Business, Marketing, or related field.
• 3–5 years of experience in trade marketing, brand management, or sales within FMCG/consumer goods.
• Knowledge of retail and trade channels, with hands-on experience in promotions and campaign execution.
• Proficient in Microsoft Office (Excel, PowerPoint).

Cheong Yeat Long | R25145358

The Supreme HR Advisory Pte Ltd | EA 14C7279