Assistant Brand Manager, SEA

General Mills; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A global food organization in Singapore is seeking an Assistant Brand Manager to drive growth for the Snacks brand across Southeast Asian markets. The role involves partnering with various functions to implement brand strategies, leading digital initiatives, and managing marketing budgets effectively. Ideal candidates will demonstrate strong project management, analytical, and problem-solving skills within a matrix organization.

Qualifications

• Excellent project management skills, attention to detail, and proactiveness.
• Strong analytical skills with the ability to translate data into brand recommendations.
• Ability to navigate a matrix organization and work effectively across cultures.

Responsibilities

• Partner with Sales, Trade Marketing, Supply Chain, and Finance.
• Lead digital strategy creation with agencies.
• Develop social media content and influencer programs.
• Implement eCommerce initiatives.
• Manage marketing budgets effectively.
• Conduct monthly business reporting and brand reviews.

Skills

Project management skills

Analytical skills

Problem-solving skills

Job description

Always hungry for new challenges, the team in Southeast Asia provides expertise and support to re-imagine the future of food and expand our presence in the region as a global organization with bold brands. We seek individuals with diverse capabilities to support Southeast Asia through our shared commitment to innovative solutions and community impact. We foster a workplace that encourages learning anytime, anywhere. Our major brands include Betty Crocker, Nature Valley, and Haagen Dazs.

Role Overview

The Assistant Brand Manager will collaborate closely with the Head of Marketing to drive growth for the Snacks brand across Southeast Asian markets, focusing on Singapore, Thailand, and Malaysia. This role offers comprehensive exposure and a steep learning curve. The person will work cross-functionally with regional and local teams to execute brand strategies, promote growth of core products, and launch new products and communications. This scope allows immersion into GMI’s iconic food business, managing new product launches through digital marketing and identifying opportunities for incremental growth in emerging SEA markets.

Key Responsibilities

• Partner with Sales, Trade Marketing, Supply Chain, and Finance to deliver brand priorities and execute plans—drive discussions and alignments with key stakeholders across markets to ensure successful implementation of ATL and BTL brand strategies.
• Lead digital strategy creation with agencies, defining key channels and consumer engagement tactics.
• Develop social media content and influencer programs to enhance brand presence and consumer engagement.
• Implement eCommerce initiatives, co-managing with the eCommerce lead.
• Manage marketing budgets effectively, focusing on media planning, KPIs, and ROI.
• Conduct monthly business reporting and brand reviews, analyzing market performance and developing actionable plans.

Position Selection Criteria

• Excellent project management skills, attention to detail, and proactiveness—ability to drive discussions and produce effective outputs across functions.
• Strong analytical skills with the ability to translate data into brand recommendations.
• Problem-solving skills, with a proactive approach to resolving issues and analyzing information.
• Ability to navigate a matrix organization, work effectively across cultures and languages, and operate comfortably with remote teams and limited supervision.

Company Overview

We aim to make food the world loves. More than that, we prioritize being a force for good, fostering learning, exploring new perspectives, and reimagining possibilities daily. We seek bold thinkers with big hearts who challenge and grow together. To become the leader in food, we surround ourselves with people eager for what’s next.