Assistant Brand Manager, Consumer Goods, DTC

Kingfisher Executive Search; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A global recruitment firm is seeking an experienced Assistant Brand Manager in Singapore to lead brand strategy execution and manage integrated marketing campaigns. The ideal candidate has over 5 years in the Consumer Goods sector, with proven DTC marketing experience. Strong digital advertising and campaign management skills are essential. This position offers a chance to work collaboratively with various teams and manage a small marketing team.

Qualifications

• 5 years of experience in Consumer Goods related industry marketing.
• DTC or subscription-based marketing experience required.
• Proven experience leading marketing campaigns from strategy to post-analysis.

Responsibilities

• Adapt and execute brand strategy and marketing plans.
• Develop and manage integrated campaigns across media channels.
• Collaborate on staffing forecasts and compliance processes.
• Manage digital advertising campaigns to meet targets.
• Design and implement CRM lifecycle programs.
• Supervise and mentor a marketing team.
• Manage the marketing budget and present performance reviews.
• Work cross-functionally to ensure campaign delivery.

Skills

DTC marketing

Campaign management

Digital advertising

Communication skills

Job description

Assistant Brand Manager, Consumer Goods, DTC

Assistant Brand Manager (Consumer Goods, MNC)

DTC experience is required.

Key Responsibilities

• Adapt and execute brand strategy and annual marketing plans for Singapore, ensuring clear positioning, compelling offers, and compliant claims aligned with internal regulatory and legal standards.
• Develop and manage integrated campaigns across media channels – digital, social, radio, influencer partnerships, sampling programs, and retail collaborations.
• Collaborate with outsourcing or BPO partners on staffing forecasts, SLAs, and compliance processes.
• Manage digital advertising campaigns (Meta, Google, programmatic) to meet CAC and LTV targets.
• Design and implement CRM lifecycle programs.
• Supervise and mentor a small marketing team focused on content, CRM, and analytics execution.
• Manage the marketing budget, track P&L drivers, and present monthly and quarterly performance reviews with actionable insights.
• Work cross-functionally with supply chain, finance, IT, and external partners to ensure timely and effective campaign delivery.

Qualifications

• 5 years of experience in Consumer Goods related industry marketing
• DTC (Direct to Consumers) or subscription-based marketing experience would be required.
• Proven experience leading marketing campaigns from strategy to post-analysis, integrating digital, media.
• Excellent communication and copywriting sense, especially within regulated categories.

We regret that only shortlisted candidates will be notified.

KINGFISHER RECRUITMENT (SINGAPORE) PTE. LTD.

https://www.kingfisherintl.com/

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