Assistant Brand Manager

Kao Singapore Private Limited; Singapore; On-site; SGD 45,000 - 60,000; Full time

Job summary

A leading company in the FMCG sector is seeking a Brand Manager to support the Marketing Manager in developing and executing brand strategies. The ideal candidate will have a background in marketing, particularly within the Beauty or Cosmetics industry, and exhibit strong analytical and interpersonal skills. Responsibilities include managing promotional campaigns, collaborating with stakeholders, and conducting market analysis to drive brand performance and align with market trends.

Qualifications

• Minimum 2 years experience in brand management and/or marketing in FMCG.
• Experience in the Beauty/Cosmetics/retail industry preferred.
• Resourceful and able to work with minimum supervision.

Responsibilities

• Support the Marketing Manager in developing brand strategy and managing assigned brands.
• Plan and execute brand marketing campaigns and promotions.
• Conduct brand sales analysis and market research on competitors.

Skills

Analytical Thinking

Creativity

Interpersonal Skills

Presentation Skills

Communication Skills

Education

Degree in Business or Marketing

Tools

Microsoft Office

Job description

Requirements:

• Degree in Business, Marketing or equivalent

• Minimum 2 years and above relevant working experience in brand management and/or marketing experience in FMCG industry. Prior experience inBeauty / Cosmetics / retail industry is preferred

• Possesses strong analytical thinking skills and sense of business ownership

• Resourceful, creative, good interpersonal and strong presentation and communication skills

• Hands-on and able to work with minimum supervision

• Pleasant personality, independent, as well as a self-driven good team player

• Proficient in Microsoft Office

Responsibilities:

• Support the Marketing Manager in developing brand strategy and management of assigned brand(s)

• Plan and execute brand marketing campaigns and promotion activities

• Working with Media, Digital, Public Relations and creative agencies, vendors and contractors on planning and delivery in meeting campaign objectives

• Creation and production of trade-related POS/promotional materials and VMD respecting brand guidelines

• Managing advertising and promotion funds and assist on the profit delivery of the assigned brand(s)

• Work closely with all key stakeholders and assist in development and execution of trade and in-store activities

• Perform brand sales analysis and evaluation of advertising and consumer campaign & promotion activities

• Keep abreast with market trends and new developments utilizing information for business improvement

• Providing market analysis information pertaining to competitors, trends and activities

• Preparation of monthly reporting materials and necessary submissions

• Any other work and operational matters assigned by the Marketing Manager