Assistant Brand Manager

POKKA PTE LTD; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A leading company in the beverage industry is seeking a Brand Manager to oversee the commercial and marketing strategies for their brand portfolio. The ideal candidate will have a strong business acumen, excellent communication skills, and a proven track record in brand management. Responsibilities include developing business plans, executing marketing campaigns, and managing budgets to ensure profitability. This role requires a proactive leader who can work independently in a fast-paced environment and drive growth through strategic initiatives.

Qualifications

• At least 8 years’ experience for Brand Manager, 5 years for Assistant Brand Manager.
• Experience in a distributor company is a plus.

Responsibilities

• Manage all commercial and marketing aspects of assigned brand portfolio.
• Develop annual business plans and sales strategies with Brand Owners.
• Plan and implement brand campaigns and promotions.

Skills

Leadership

Communication

Analytical Skills

Business Ownership

English

Education

Degree in Business

Tools

Microsoft applications

Job description

Job Role Summary

• Effective management of all commercial and marketing aspects of the assigned brand portfolio.

Area of Responsibility

• Develop annual business plans for the assigned brands and seek alignment with Brand Owners and internally.
• Co-develop all sales strategies and marketing activities with Brand Owners to achieve the monthly sales targets and brand targets.
• Work closely with the Sales Team to develop 12-month trade activities calendar (by channel, by key customers) and ensure proper and timely execution in the outlets.
• Plan, organize and implement brand campaigns, consumer and trade promotions.
• Establish merchandising guidelines to ensure impactful in-store visibility. Guide Sales Team on securing effective points of engagement/space buy in-store that will drive purchase.
• Develop POSM/marketing collaterals to support new launches, promotions, activations. Brief and work with external agencies to ensure adherence to brand guidelines.
• Perform post-evaluation of the planned activities and provide insights and learnings for future activities.
• Manage P&L and develop value chain of new products, new pricing, new channels, new customers etc to ensure healthy profit margin.
• Manage A&P budget to ensure spend is optimized to drive returns as well as to ensure spend is within budget on a monthly basis.
• Lead and manage both external and internal business reviews independently.
• Identify, evaluate and develop plans to capitalize on new distribution and product opportunities.
• Prepare and analyze sales reports to monitor sales performance and identify gaps and opportunities to grow the business.
• Responsible for monthly sales forecasting and inventory purchase to ensure healthy stocks level while minimizing holding of near expiry stocks.
• Responsible for the operational aspects of the assigned brands.
• Monitor competitors’ activities and current market trends.
• Manage and negotiate with both external and internal stakeholders to drive continuous growth for the brands.

Education and Experience

• Degree in Business, or a related discipline.
• At least 8 years’ experience for Brand Manager and 5 years’ experience for Assistant Brand Manager.
• Experience in working in a distributor company is a plus.

Aptitude and Skills

• Good command of English.
• Able to work independently in a fast-paced environment.
• Strong sense of business ownership and a capacity to take initiatives.
• Effective communicator with good analytical skills.
• Competent in Microsoft applications.
• Strong sense of leadership and responsibility.